Pivotal Veracity Clicks With OgilvyOne for E-Mail Services

Share this article:

Direct marketing agency OgilvyOne Worldwide partnered with e-mail service provider Pivotal Veracity to offer the agency's clients improved e-mail communications.

OgilvyOne, London, allied with Pivotal Veracity, San Francisco, because e-mail is an important part of its clients' marketing efforts. One of Pivotal Veracity's key attractions to OgilvyOne was the ability to track e-mail deliverability.

This deal means OgilvyOne clients like Dove, easyJet and Chivas Brothers can track e-mails to end users and see that they are delivered. If delivery fails, the Pivotal Veracity tool helps clients troubleshoot the problem.

For Pivotal Veracity the partnership represents a move into the European market. The firm plans to infuse local European best practices and account support into its existing service for any of its clients.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Message Systems Networks for Better Deliverability

Message Systems Networks for Better Deliverability

The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.

Six Must-Know Steps for Creating Dynamic Email Content

Six Must-Know Steps for Creating Dynamic Email Content ...

The definition of dynamic email content is changing--what marketers need to know.

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Determining the right content and number of emails to send can be rugged terrain.