Pivotal Offers Customer Analysis Tool

Share this article:
Pivotal Corp. added Pivotal Digital Intelligence to its Pivotal Demand Chain Network solution suite.


The software provides interpretation of customer and business partner behavior, according to the Kirkland, WA-based company.


Pivotal said this analytics tool differs from traditional tools in that instead of only revealing the basic patterns of customer groups, Pivotal Digital Intelligence allows companies to understand how to effectively engage with prospects, partners and customers in traditional settings and over the Internet.


Pivotal Digital Intelligence said the solution will allow users to segment customers according to needs, preferences and actions and to target these segments with appropriate campaigns and information. It also can provide users with the capability to evaluate the success of marketing campaigns, Web content, product positioning, product bundling and site structure.


For more information call 425/897-6992.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.