Pivotal MarketFirst Selected to Market Florida as a Business Destination

Share this article:
CRM software provider Pivotal Corp., Vancouver, British Columbia, announced yesterday that Enterprise Florida Inc. is using Pivotal MarketFirst to manage its multichannel marketing campaigns.


Enterprise Florida is the public-private partnership responsible for the state's economic development efforts.


Using Pivotal MarketFirst, EFI is creating personalized, interactive campaigns targeted at decision makers in business sectors, including information technology, aviation/aerospace, homeland security/defense and modeling/simulation/training. Pivotal said EFI will use profiling tools to segment its audience by potential value, preferences, history or region. EFI also will receive instant feedback on the success of campaigns and have the ability to make immediate changes.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.