Pivotal CRM improves mobile functions

Share this article:

CDC Software, a CRM provider, has started using Vaultus mobiScaler in order to better serve users of its mobile CRM product.

MobiScaler encompasses three services: MobiServer, which automates applications and security; MobiClient handset software; and MobiMonitor, a Web-based dashboard for monitoring the system. All three functions will be applied to CDC's Pivotal CRM system.

“CRM is really comprised of a combination of both internal and external workers, and a vast majority of CRM workers are mobile and need to be connected any time, anywhere,” said Jason Rushforth, VP of Worldwide Marketing for CDC Software. “The real driving force to adopting mobiScaler was from our customer base, and that was driven through business needs — the need to have people with access to information on their handheld devices while on the road.”  

“When you think about mobile and business, the natural place people looked to is CRM because salespeople are very mobile, and there's the business challenge of the people really driving usage of CRM (who) are only in the office 20-30% of the time,” added Keith Waryas, director of alliances, Vaultus. “When you look at how to drive more productivity in the sales team, giving them more access and the ability to grab information on demand when it's most pertinent makes them more productive.”

Key industries using Pivotal CRM include financial services, investment banking, commercial banking, healthcare insurance and manufacturing.

CDC has been a Vaultus partner for years, and the companies first worked together to give CDC's Pivotal CRM mobile capabilities about three years ago. Adding mobiScaler now improves the efficiency and scope of the mobile work that Pivotal users can perform.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.