Pitney Bowes Standardizes on Siebel
Pitney Bowes also will integrate Siebel eBusiness Applications with mySAP applications and legacy back-office systems including accounts receivable, billing, order processing, and contracts.
A direct marketing "giant," he wrote the classic book on recency and frequency.
11 direct mail marketing leaders each share a myth about why some marketers think direct mail is on the verge of extinction and the reality about why it's actually experiencing ...
Five tech trends underlying direct mail marketing success today.