Pitney Bowes Intros Location Intelligence Platform

Share this article:

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

Pitney Bowes Intros Location Intelligence Platform
GIS for the mass marketers

Pitney Bowes today introduced Spectrum Spatial, a platform that applies technology from the company's MapInfo unit to deliver location-based customer intelligence across a wide range of pursuits for both B2B and B2C companies.

Spectrum Spatial is part of a trend known as the “consumerization of GIS” (geographic information systems) that allows non-experts in the technology to create and use location-based applications to better service or sell to customers. Social media companies, for instance, can use the technology to deliver location-tagged content to smartphone users. Banks can not only provide branch location information to customers, but evaluate performance of branches through an analytics capability. B2B sales forces can plan real-time bulletins and promotional campaigns based on regions or localities.

“What makes this different from other location-based data programs out there is that Spectrum Spatial lets you do advanced analytics of locations, even allowing you to do overlays of local demographic data such as the average income of a certain neighborhood,” says James Buckley, SVP and GM of Location Intelligence at Pitney Bowes.

Because Pitney Bowes' geocoding business originated with a governments and telecommunications company, Buckley also claims an accuracy advantage due to the stringent requirements those clients have for up-to-date information.

Spectrum Spatial also allows for integration of location intelligence with their business intelligence systems, geocoding and reverse geocoding, and validation of addresses in 250 countries and territories.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Analytics vs. Instincts

Analytics vs. Instincts

Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.