Pitney Bowes Forms PB Direct

Share this article:
Pitney Bowes Inc. has created PB Direct, a new functional area to complement its direct sales force, the company said yesterday.


PB Direct, led by Neil Metviner, will manage Pitney Bowes' small-business customer base and acquire customers through the delivery of additional services and products. PB, Stamford, CT, said it would use direct mail, telemarketing and the Internet to market these services and products to new companies.


The new organization will be part of Pitney Bowes Global Mailing Systems and report to Murray Martin, executive vice president and group president, Pitney Bowes Global Mailing Systems.


PB Direct will also centralize customer care for the enterprise to ensure a consistent and improved overall customer experience. In addition, the company is working with Siebel Systems, the customer relationship management software and solutions vendor, to create a customer-facing platform designed to enhance its business-to-business marketing capabilities.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.