As a marketer, your ultimate goal is to drive away current customers and repel new prospects, right?
Pitney Bowes' fourth-quarter 2010 marketing services revenue declined 3% to $32.5 million compared with the same period of 2009. However, its full-year marketing services revenue increased 0.4% year-over-year to $141.5 million, the company said February 8 on an earnings call.
Ad revenue from mobile will grow to $2.9 billion by 2014, according to a forecast released by BIA/Kelsey on December 1. The prediction represents a compound annual growth rate of 43% for the sector, which brought in $491 million in 2009.
Senator Susan Collins (R-ME) introduced a new bill aimed at helping the Postal Service regain its financial footing, and upped the ante that some sort of bill to fix the Postal Service's legacy costs might pass in the New Year. The Senate now has two bills to reform the Postal Service to consider. Collins' bill comes on the heels of a comprehensive postal reform bill introduced by Senator Thomas Carper (D-DE), and chairman of the the Senate Subcommittee on Federal Financial Management, Government Information, Federal Services and Information Technology.
HSN has partnered with Sony Pictures to launch an integrated campaign for the upcoming film 'Eat Pray Love,' based on the bestselling book. The campaign includes a significant direct mail push, as well as online advertising, mobile media, print advertising, television ads, PR and events.
Microblogging site Twitter launched the Early Bird Exclusive Offers e-commerce service July 6. The initiative is the social network's first endeavor into online shopping as it seeks to add revenue streams.
Online retailers are sticking to basics when spending their marketing budgets. However, they're also expanding quickly into areas such as mobile and social marketing, according to a study from Forrester Research and Shop.org.
Pitney Bowes promoted Vicki O'Meara to EVP and president of Pitney Bowes management services and government and postal affairs. The company also promoted John O'Hara, most recently EVP and GM of international operations at Pitney Bowes Business Insights, to president and VP of the group.
A US District Court judge in Chicago has temporarily frozen the assets and stopped consumer-facing calls from SBN Peripherals. The Federal Trade Commission, which requested the action, says the company and associated organizations placed more than 370 million calls to US consumers in the past year.
An interview with Thomas Day, SVP of intelligent mail and address quality at the USPS. "We had definitive data to know not only how many forms they're supposed to get; we can tell you exactly how many got delivered."
When Inland Custom Publishing Group decided to expand its offerings through niche publications, it needed to tap into a new audience and identify new business targets for advertising and find efficient distribution strategies. The company turned to Pitney Bowes for location intelligence solutions.
Linda Kingsley, SVP of strategy and transition for the US Postal Service, met with reporters at the National Postal Forum this afternoon to discuss the Government Accountability Office's April 2010 report on the US Postal Service, which was released to Congress yesterday.
Attendees at the National Postal Forum learned firsthand about the effectiveness of the Postal Service's Intelligent Mail Barcode system on April 12.
Hallmark has launched the Postage Paid Greetings card line with the US Postal Service. The company announced the product at the National Postal Forum conference on April 12, during the general session.
Company of the week
When you're looking for solutions to sales and marketing challenges, turn to SK&A. For 30 years, we've provided necessary resources for success. Our capabilities will help target decision makers, identify new opportunities, lower costs and, best of all, improve sales.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.