Pitney Bowes Direct Connect

How to get rid of those pesky customers

How to get rid of those pesky customers

By

As a marketer, your ultimate goal is to drive away current customers and repel new prospects, right?

Pitney Bowes' marketing revenue down 3% in Q4

By

Pitney Bowes' fourth-quarter 2010 marketing services revenue declined 3% to $32.5 million compared with the same period of 2009. However, its full-year marketing services revenue increased 0.4% year-over-year to $141.5 million, the company said February 8 on an earnings call.

Mobile advertising to reach $2.9 billion by 2014

Ad revenue from mobile will grow to $2.9 billion by 2014, according to a forecast released by BIA/Kelsey on December 1. The prediction represents a compound annual growth rate of 43% for the sector, which brought in $491 million in 2009.

Congress introduces another bill to fix USPS money woes

Senator Susan Collins (R-ME) introduced a new bill aimed at helping the Postal Service regain its financial footing, and upped the ante that some sort of bill to fix the Postal Service's legacy costs might pass in the New Year. The Senate now has two bills to reform the Postal Service to consider. Collins' bill comes on the heels of a comprehensive postal reform bill introduced by Senator Thomas Carper (D-DE), and chairman of the the Senate Subcommittee on Federal Financial Management, Government Information, Federal Services and Information Technology.

HSN, Sony promote 'Eat Pray Love' movie with direct mail, integrated effort

By

HSN has partnered with Sony Pictures to launch an integrated campaign for the upcoming film 'Eat Pray Love,' based on the bestselling book. The campaign includes a significant direct mail push, as well as online advertising, mobile media, print advertising, television ads, PR and events.

Twitter enters e-commerce arena with Early Bird Exclusive Offers

By

Microblogging site Twitter launched the Early Bird Exclusive Offers e-commerce service July 6. The initiative is the social network's first endeavor into online shopping as it seeks to add revenue streams.

Study says online retailers stick to proven strategies but experiment with mobile

Online retailers are sticking to basics when spending their marketing budgets. However, they're also expanding quickly into areas such as mobile and social marketing, according to a study from Forrester Research and Shop.org.

Pitney Bowes promotes O'Meara, O'Hara

Pitney Bowes promotes O'Meara, O'Hara

By

Pitney Bowes promoted Vicki O'Meara to EVP and president of Pitney Bowes management services and government and postal affairs. The company also promoted John O'Hara, most recently EVP and GM of international operations at Pitney Bowes Business Insights, to president and VP of the group.

FTC, federal court halt alleged robocall operation

By

A US District Court judge in Chicago has temporarily frozen the assets and stopped consumer-facing calls from SBN Peripherals. The Federal Trade Commission, which requested the action, says the company and associated organizations placed more than 370 million calls to US consumers in the past year.

Intelligent Mail lassoes 500 million mail pieces

Intelligent Mail lassoes 500 million mail pieces

By

An interview with Thomas Day, SVP of intelligent mail and address quality at the USPS. "We had definitive data to know not only how many forms they're supposed to get; we can tell you exactly how many got delivered."

Location intelligence uncovers new growth opportunities for MediaNews Group

Location intelligence uncovers new growth opportunities for MediaNews Group

By

When Inland Custom Publishing Group decided to expand its offerings through niche publications, it needed to tap into a new audience and identify new business targets for advertising and find efficient distribution strategies. The company turned to Pitney Bowes for location intelligence solutions.

USPS official discusses GAO report, focusing on small businesses

By

Linda Kingsley, SVP of strategy and transition for the US Postal Service, met with reporters at the National Postal Forum this afternoon to discuss the Government Accountability Office's April 2010 report on the US Postal Service, which was released to Congress yesterday.

Intelligent Mail stands major test of US Census: USPS

By

Attendees at the National Postal Forum learned firsthand about the effectiveness of the Postal Service's Intelligent Mail Barcode system on April 12.

Hallmark launches Intelligent Barcode card line with Postal Service

By

Hallmark has launched the Postage Paid Greetings card line with the US Postal Service. The company announced the product at the National Postal Forum conference on April 12, during the general session.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...