Pitney Bowes Direct Connect Case Study

Case study: Nokia invites user app ideas

Case study: Nokia invites user app ideas

Nokia has finished a contest to create buzz for the launch of its Nokia N8 smartphone and build relationships with the developer community worldwide.

Texas hospital promotes medical services with direct mail

Texas hospital promotes medical services with direct mail

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St. David's Round Rock Medical Center was one of the first full-service community hospitals in Round Rock, TX, which is one of the nation's fastest growing cities. Yet, competition came with the area's dramatic population increases, with rivals all touting themselves as the 'best' of one medical specialty or another.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...