Pinterest

Twittersphere Abuzz With Negativity Over Pinterest's New Brand Leader

Twittersphere Abuzz With Negativity Over Pinterest's New Brand Leader

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The general sentiment is that David Rubin's success with the Axe brand is unlikely to help him grow the social network's male audience.

News Byte: Tailwind Intros Targeting Innovation for Pinterest

News Byte: Tailwind Intros Targeting Innovation for Pinterest

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Tool uses image analysis to identify targeted content, not text or pixel matching.

Evian Spreads Consumer Love Through Social

Evian Spreads Consumer Love Through Social

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The mineral water brand quenches consumers' thirst for self expression with its Valentine's Day campaign.

Kahlúa Gets in the Multichannel Spirit

Kahlúa Gets in the Multichannel Spirit

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The liqueur company mixes online and in-store experiences to create one smooth campaign.

P.INK-spiration: Crowdfunding Tattoos for Breast Cancer Survivors

P.INK-spiration: Crowdfunding Tattoos for Breast Cancer Survivors

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Creative agency Crispin Porter + Bogusky launches a social-based platform to connect talented tattoo artists with women looking to turn their mastectomy scars into empowering body art.

Social Media Makes Cents

Social Media Makes Cents

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When it comes to social media retail referrals, Facebook is growing, Twitter is exploding, but Pinterest holds the most promise.

Free People Dresses Up its Brand Engagement with Pinterest

Free People Dresses Up its Brand Engagement with Pinterest

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The specialty retailer launches a dress collection exclusively on Pinterest to target and reward its followers.

News Byte: Pinterest's Promotional Plans

News Byte: Pinterest's Promotional Plans

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Pinterest pushes a potentially precipitous project pertaining to the presentation of promotional pins.

Motel 6 Checks Social Media Off its Bucket List

Motel 6 Checks Social Media Off its Bucket List

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The hotel chain turns to Pinterest and Facebook to boost top-line growth

Infographic: The Rising King of Social Sales

Infographic: The Rising King of Social Sales

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Pinterest rules over Facebook and Twitter when it comes to purchase value.

Econsultancy Pins Down Five Pinterest Marketing Musts

Econsultancy Pins Down Five Pinterest Marketing Musts

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Econsultancy shows marketers how to use Pinterest effectively in five simple steps

Daily Grommet's Pinterest is Worth One Thousand Words

Daily Grommet's Pinterest is Worth One Thousand Words

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When Daily Grommet started its Pinterest page, the difference between running a private account for fun and a corporate account with strategic initiatives reared up.

Capital One launches a holiday Pinterest campaign

Capital One launches a holiday Pinterest campaign

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The financial services company kicks off a Christmas countdown that aims to drive customer action and insight

Renault's teeny Twizy gets a charge on a Pinterest banner

Renault's teeny Twizy gets a charge on a Pinterest banner

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Renault tapped Spanish agency Orbital Proximity to devise an ad for Pinterest, despite the fact that the social network doesn't currently allow traditional advertising formats.

Allrecipes.com leverages Pinterest to get allemails

Allrecipes.com leverages Pinterest to get allemails

Digital recipe index Allrecipes.com teamed up with Better Homes and Gardens and Campbell's in an aesthetically-pleasing "Best Thanksgiving Ever" Pinterest contest.

Frugal users: Pinterest more active than Facebook and Twitter for digital coupons

Frugal users: Pinterest more active than Facebook and Twitter for digital coupons

For digital coupons there may be no more perfect platform than Pinterest—particularly in the coveted demographic of decision-making moms.

Imitation is the sincerest form of flattery

Imitation is the sincerest form of flattery

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Facebook's Collection and Want Button give off a Pinterest vibe

Protect-A-Bed's "Dream Dorm" Pinterest contest is a snoozer

Protect-A-Bed's "Dream Dorm" Pinterest contest is a snoozer

Protect-A-Bed's clunky execution of its "Dream Dorm" pin-to-win contest is a snoozefest.

Social-eyesing: Why your social needs to be visual

Social-eyesing: Why your social needs to be visual

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Banks and Pinterest. I mean, it's not cookies and milk, but why not?

Volvo test drives Pinterest

Volvo test drives Pinterest

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Volvo invites Pinterest users to share their ideal "joyride" in a contest designed to build engagement—and to drive road trips to its dealerships.

Mass pinning event publicizes UNIQLO apparel product line

Mass pinning event publicizes UNIQLO apparel product line

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Digital shop Firstborn NY took pinning to another level with the "UNIQLO Dry Mesh Project," a social initiative intended to raise awareness about the Japanese clothing brand.

General Mills' Fiber One promo campaign takes on Pinterest

General Mills' Fiber One promo campaign takes on Pinterest

General Mills encouraged mothers to pin their snack ideas onto the Fiber One-sponsored Pinterest board.

Zappos launches Pinterest-based recommendation service

Zappos launches Pinterest-based recommendation service

Dubbed "PinPointing," the new offering from Amazon-owned Zappos aims to incorporate social sharing site into its e-commerce platform.

Pin down Pinterest's value

Pin down Pinterest's value

Is this Pinterest's moment? Certainly from all the buzz you would think so.

Q&A: Margaret Johnson, ECD & Associate Partner, Goodby, Silverstein & Partners

Q&A: Margaret Johnson, ECD & Associate Partner, Goodby, Silverstein & Partners

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Margaret Johnson, ECD and associate partner at Goodby, Silverstein & Partners talks design, marketing technology, and social strategies.

E-commerce Video Series: Shannon Aronson, VP, Consumer digital experience, Epsilon

E-commerce Video Series: Shannon Aronson, VP, Consumer digital experience, Epsilon

Epsilon's VP of consumer digital experience Shannon Aronson explains what a campaign needs if it's going to be a social media success.

'House Beautiful' becomes first Pinterest-enabled print magazine

'House Beautiful' becomes first Pinterest-enabled print magazine

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'House Beautiful' readers can now pin images directly from the print magazine to Pinterest using a new solution from Digimarc Corporation.

Peugeot Panama's picture puzzles confound its Pinterest followers

Peugeot Panama's picture puzzles confound its Pinterest followers

Peugeot Panama's Pinterest game sounds fun and enticing enough, but it's nearly impossible to figure out.

Is Pinterest just a passing fad? Readers respond

Is Pinterest just a passing fad? Readers respond

Is Pinterest just a passing fad? Readers respond to the May Gloves Off question.

Sephora revamps website, mobile apps to integrate in-store and online experiences

Sephora revamps website, mobile apps to integrate in-store and online experiences

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Sephora launched a personalized, targeted website, mobile site and targeted in-store experience and integrated Pinterest fully into their e-commerce platform on April 9, said Bridget Dolan, VP of interactive media at the company.

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