Putting brand-driven purchasing directly inside the Pinterest experience will give marketers the opportunity to create a more seamless path-to-purchase.
Colorful artwork and an unorthodox social strategy produce positive results for the clothing brand.
The general sentiment is that David Rubin's success with the Axe brand is unlikely to help him grow the social network's male audience.
Tool uses image analysis to identify targeted content, not text or pixel matching.
The mineral water brand quenches consumers' thirst for self expression with its Valentine's Day campaign.
The liqueur company mixes online and in-store experiences to create one smooth campaign.
Creative agency Crispin Porter + Bogusky launches a social-based platform to connect talented tattoo artists with women looking to turn their mastectomy scars into empowering body art.
When it comes to social media retail referrals, Facebook is growing, Twitter is exploding, but Pinterest holds the most promise.
The specialty retailer launches a dress collection exclusively on Pinterest to target and reward its followers.
Pinterest pushes a potentially precipitous project pertaining to the presentation of promotional pins.
The hotel chain turns to Pinterest and Facebook to boost top-line growth
Pinterest rules over Facebook and Twitter when it comes to purchase value.
Econsultancy shows marketers how to use Pinterest effectively in five simple steps
When Daily Grommet started its Pinterest page, the difference between running a private account for fun and a corporate account with strategic initiatives reared up.
The financial services company kicks off a Christmas countdown that aims to drive customer action and insight
Renault tapped Spanish agency Orbital Proximity to devise an ad for Pinterest, despite the fact that the social network doesn't currently allow traditional advertising formats.
Digital recipe index Allrecipes.com teamed up with Better Homes and Gardens and Campbell's in an aesthetically-pleasing "Best Thanksgiving Ever" Pinterest contest.
For digital coupons there may be no more perfect platform than Pinterest—particularly in the coveted demographic of decision-making moms.
Facebook's Collection and Want Button give off a Pinterest vibe
Protect-A-Bed's clunky execution of its "Dream Dorm" pin-to-win contest is a snoozefest.
Banks and Pinterest. I mean, it's not cookies and milk, but why not?
Volvo invites Pinterest users to share their ideal "joyride" in a contest designed to build engagement—and to drive road trips to its dealerships.
Digital shop Firstborn NY took pinning to another level with the "UNIQLO Dry Mesh Project," a social initiative intended to raise awareness about the Japanese clothing brand.
General Mills encouraged mothers to pin their snack ideas onto the Fiber One-sponsored Pinterest board.
Dubbed "PinPointing," the new offering from Amazon-owned Zappos aims to incorporate social sharing site into its e-commerce platform.
Is this Pinterest's moment? Certainly from all the buzz you would think so.
Margaret Johnson, ECD and associate partner at Goodby, Silverstein & Partners talks design, marketing technology, and social strategies.
Epsilon's VP of consumer digital experience Shannon Aronson explains what a campaign needs if it's going to be a social media success.
'House Beautiful' readers can now pin images directly from the print magazine to Pinterest using a new solution from Digimarc Corporation.
Peugeot Panama's Pinterest game sounds fun and enticing enough, but it's nearly impossible to figure out.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...