The hotel chain turns to Pinterest and Facebook to boost top-line growth
Pinterest rules over Facebook and Twitter when it comes to purchase value.
Econsultancy shows marketers how to use Pinterest effectively in five simple steps
When Daily Grommet started its Pinterest page, the difference between running a private account for fun and a corporate account with strategic initiatives reared up.
The financial services company kicks off a Christmas countdown that aims to drive customer action and insight
Renault tapped Spanish agency Orbital Proximity to devise an ad for Pinterest, despite the fact that the social network doesn't currently allow traditional advertising formats.
Digital recipe index Allrecipes.com teamed up with Better Homes and Gardens and Campbell's in an aesthetically-pleasing "Best Thanksgiving Ever" Pinterest contest.
For digital coupons there may be no more perfect platform than Pinterest—particularly in the coveted demographic of decision-making moms.
Facebook's Collection and Want Button give off a Pinterest vibe
Protect-A-Bed's clunky execution of its "Dream Dorm" pin-to-win contest is a snoozefest.
Banks and Pinterest. I mean, it's not cookies and milk, but why not?
Volvo invites Pinterest users to share their ideal "joyride" in a contest designed to build engagement—and to drive road trips to its dealerships.
Digital shop Firstborn NY took pinning to another level with the "UNIQLO Dry Mesh Project," a social initiative intended to raise awareness about the Japanese clothing brand.
General Mills encouraged mothers to pin their snack ideas onto the Fiber One-sponsored Pinterest board.
Dubbed "PinPointing," the new offering from Amazon-owned Zappos aims to incorporate social sharing site into its e-commerce platform.
Is this Pinterest's moment? Certainly from all the buzz you would think so.
Margaret Johnson, ECD and associate partner at Goodby, Silverstein & Partners talks design, marketing technology, and social strategies.
Epsilon's VP of consumer digital experience Shannon Aronson explains what a campaign needs if it's going to be a social media success.
'House Beautiful' readers can now pin images directly from the print magazine to Pinterest using a new solution from Digimarc Corporation.
Peugeot Panama's Pinterest game sounds fun and enticing enough, but it's nearly impossible to figure out.
Is Pinterest just a passing fad? Readers respond to the May Gloves Off question.
Sephora launched a personalized, targeted website, mobile site and targeted in-store experience and integrated Pinterest fully into their e-commerce platform on April 9, said Bridget Dolan, VP of interactive media at the company.
Photo-sharing site Pinterest is now the third most popular U.S. social networking site after Facebook and Twitter, said Experian's PR manager of marketing services Jennifer Marshall.
It's a question that's burning through the minds of many marketers — and that's why we asked our readers to vent some steam and weigh in.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.