May 01, 2013
The hotel chain turns to Pinterest and Facebook to boost top-line growth
April 26, 2013
Pinterest rules over Facebook and Twitter when it comes to purchase value.
February 22, 2013
Econsultancy shows marketers how to use Pinterest effectively in five simple steps
February 04, 2013
When Daily Grommet started its Pinterest page, the difference between running a private account for fun and a corporate account with strategic initiatives reared up.
December 13, 2012
The financial services company kicks off a Christmas countdown that aims to drive customer action and insight
December 01, 2012
Renault tapped Spanish agency Orbital Proximity to devise an ad for Pinterest, despite the fact that the social network doesn't currently allow traditional advertising formats.
December 01, 2012
Digital recipe index Allrecipes.com teamed up with Better Homes and Gardens and Campbell's in an aesthetically-pleasing "Best Thanksgiving Ever" Pinterest contest.
November 09, 2012
For digital coupons there may be no more perfect platform than Pinterest—particularly in the coveted demographic of decision-making moms.
October 09, 2012
Facebook's Collection and Want Button give off a Pinterest vibe
October 01, 2012
Protect-A-Bed's clunky execution of its "Dream Dorm" pin-to-win contest is a snoozefest.
September 20, 2012
Banks and Pinterest. I mean, it's not cookies and milk, but why not?
September 13, 2012
Volvo invites Pinterest users to share their ideal "joyride" in a contest designed to build engagement—and to drive road trips to its dealerships.
September 01, 2012
Digital shop Firstborn NY took pinning to another level with the "UNIQLO Dry Mesh Project," a social initiative intended to raise awareness about the Japanese clothing brand.
September 01, 2012
General Mills encouraged mothers to pin their snack ideas onto the Fiber One-sponsored Pinterest board.
August 29, 2012
Dubbed "PinPointing," the new offering from Amazon-owned Zappos aims to incorporate social sharing site into its e-commerce platform.
August 01, 2012
Is this Pinterest's moment? Certainly from all the buzz you would think so.
August 01, 2012
Margaret Johnson, ECD and associate partner at Goodby, Silverstein & Partners talks design, marketing technology, and social strategies.
June 07, 2012
Epsilon's VP of consumer digital experience Shannon Aronson explains what a campaign needs if it's going to be a social media success.
May 21, 2012
'House Beautiful' readers can now pin images directly from the print magazine to Pinterest using a new solution from Digimarc Corporation.
May 01, 2012
Peugeot Panama's Pinterest game sounds fun and enticing enough, but it's nearly impossible to figure out.
May 01, 2012
Is Pinterest just a passing fad? Readers respond to the May Gloves Off question.
April 09, 2012
Sephora launched a personalized, targeted website, mobile site and targeted in-store experience and integrated Pinterest fully into their e-commerce platform on April 9, said Bridget Dolan, VP of interactive media at the company.
Photo-sharing site Pinterest is now the third most popular U.S. social networking site after Facebook and Twitter, said Experian's PR manager of marketing services Jennifer Marshall.
April 05, 2012
It's a question that's burning through the minds of many marketers — and that's why we asked our readers to vent some steam and weigh in.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
