Pinehurst Company Selects Group 1 Software's DM1

Share this article:
Group 1 Software, Lanham, MD, a customer relationship management software solutions provider, announced yesterday that The Pinehurst Co. has implemented Group 1's DM1 marketing automation solution.


One of the nation's largest privately held owners and operators of destination golf and conference resorts, The Pinehurst Co. is a subsidiary of Dallas-based ClubCorp, one of the world's largest golf and private club companies. The Pinehurst Co. Resorts division includes such industry leading properties as Barton Creek in Austin, TX; The Homestead in Virginia, Palmilla in Los Cabos, Mexico, and its flagship, Pinehurst, in North Carolina.


Lisa Phillips, direct marketing manager at The Pinehurst Co. said the company would use DM1 software to develop targeted marketing programs directed at both existing and potential customers.


DM1 is a marketing automation solution that offers data hygiene and enhancement capabilities.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.

Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.

We've Got Your Number

We've Got Your Number

Even the most "marketing is an art" creative types love a good data point. Here, some of the most interesting recent stats.