Most Recent Articles by Pierre DeBois
Using R programming, marketers can create a marketing mix model to determine how sustainable their audience channels are, and make better ad spend decisions. Here's how
For beginners, how marketers can learn to create advanced data models from time series data
The spotlight on African-American representation in movies and on TV (think Black Panther) teaches lessons on how marketers can leverage data to retain market segments, defined in part by cultures
Facebook's decision to eliminate third-party targeting data leaves open lots of analytics questions, especially as data is essential to target marketing to specific consumers
Blockchain introduces yet another mechanism for data verification, changing the role an analytics platform. Here's an overview of how Blockchain might influence analytics strategy
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