Pierre DeBois

Pierre DeBois

Freelance Contributor

Most Recent Articles by Pierre DeBois

Building an Affinity for Ethical Analytics

Building an Affinity for Ethical Analytics

By

Marketers relying upon programmatic ads should examine affinity and referral analytic reports to help decide if brands are at risk of alienating customers

How Brands Should Express Themselves on Social

How Brands Should Express Themselves on Social

By

When is "Hey customers, we care!" appropriate?

4 Practical Steps to Align Email Marketing with the IoT

4 Practical Steps to Align Email Marketing with the IoT

By

Email is a tested, reliable marketing channel. And it can be made to work with the Internet of Things

How Machine Learning Will Change Analytics

How Machine Learning Will Change Analytics

By

New optimization test options from Adobe and Google are the start of an intriguing blend of machine learning and analytics. Learn how ML and A/B lead to meaningful discoveries that can improve customer experience

How To Read Analytics Clues for a Cross-Device Marketing Strategy

How To Read Analytics Clues for a Cross-Device Marketing Strategy

By

A few measurement tactics can highlight attribution in analytics for a customer's journey

More Articles by Pierre DeBois

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here