Most Recent Articles by Pierre DeBois
Marketers relying upon programmatic ads should examine affinity and referral analytic reports to help decide if brands are at risk of alienating customers
When is "Hey customers, we care!" appropriate?
Email is a tested, reliable marketing channel. And it can be made to work with the Internet of Things
New optimization test options from Adobe and Google are the start of an intriguing blend of machine learning and analytics. Learn how ML and A/B lead to meaningful discoveries that can improve customer experience
A few measurement tactics can highlight attribution in analytics for a customer's journey
More Articles by Pierre DeBois
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