Most Recent Articles by Pierre DeBois
Here's how marketers can take advantage of the consumer multiple device-usage trend to optimize conversion
Marketers see factoids and tidbits everyday about web design, but with app and chatbots adding nuanced engagement online, what web features are now outdated? Here's a few answers on what still works now
Understanding Google Optimize, an AI-powered targeting and testing tool which can raise the marketer's game
Planning your first marketing chatbot? Here are some tips
The rise of online retail, empowered by analytics, is fast transforming the industry. Here are lessons retailers can embrace, despite diminishing resources
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