Pierre DeBois

Pierre DeBois

Freelance Contributor

Most Recent Articles by Pierre DeBois

How To Make Media More Effective for Cross-Device Marketing

How To Make Media More Effective for Cross-Device Marketing

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Here's how marketers can take advantage of the consumer multiple device-usage trend to optimize conversion

Alternative Design Facts v. Real Facts in Digital Marketing

Alternative Design Facts v. Real Facts in Digital Marketing

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Marketers see factoids and tidbits everyday about web design, but with app and chatbots adding nuanced engagement online, what web features are now outdated? Here's a few answers on what still works now

Google Optimize: A Closer Look

Google Optimize: A Closer Look

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Understanding Google Optimize, an AI-powered targeting and testing tool which can raise the marketer's game

Chatting About Your First Chatbot

Chatting About Your First Chatbot

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Planning your first marketing chatbot? Here are some tips

Measuring The Shift In Retail

Measuring The Shift In Retail

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The rise of online retail, empowered by analytics, is fast transforming the industry. Here are lessons retailers can embrace, despite diminishing resources

More Articles by Pierre DeBois

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