Pierre DeBois

Pierre DeBois

Freelance Contributor

Most Recent Articles by Pierre DeBois

AIDA versus Micro-Moments: The Differences That Matter

AIDA versus Micro-Moments: The Differences That Matter

By

Is the classic concept of AIDA (Attention, Interest, Desire and Action) being superseded by a focus on micro-moments? What are the similarities - and the differences that make an impactful difference?

Why Social History Is Important For Retail Trust

Why Social History Is Important For Retail Trust

By

Solving the problem of bias-based prejudice involves some technical questions

How Shadow Analytics Disrupts Intent Marketing: Analytics Corner

How Shadow Analytics Disrupts Intent Marketing: Analytics Corner

By

The use of shadow analytics solutions can obscure how signals from intent marketing can be interpreted. Here's how to avoid that

Why Twitter 280 creates a 360 in Analytics: Analytics Corner

Why Twitter 280 creates a 360 in Analytics: Analytics Corner

By

Here's how social analytics strategies will have to adjust to cope with the character boost on Twitter

How Serverless Tech Brings Marketing Tech Efficiency: Analytics Corner

How Serverless Tech Brings Marketing Tech Efficiency: Analytics Corner

By

Google is one of the big players showing how serverless tech can increase speed and efficiency in cloud services

More Articles by Pierre DeBois

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above