Pierre DeBois

Pierre DeBois

Freelance Contributor

Most Recent Articles by Pierre DeBois

The Rise of Product Analytics

The Rise of Product Analytics

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Amplitude's Justin Bauer explains how marketing-style analytics now help product teams

What is Clustering, and Why Should Marketers Care?

What is Clustering, and Why Should Marketers Care?

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For data-heads, the latest way of discovering customer segments explained

How Analytics Helps Price Optimization Decisions

How Analytics Helps Price Optimization Decisions

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Business intelligence is helping to inform price optimization in retail and eCommerce

How to Use Data to Reach Hispanic Consumers

How to Use Data to Reach Hispanic Consumers

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The growing importance of the Hispanic market means a need for nuanced segmentation, based on good analytics

How To Use Image Search To Enhance Marketing Strategy

How To Use Image Search To Enhance Marketing Strategy

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ECommerce has triggered renewed interest in images. Marketers of consumer goods and services should look at providing ways for customers to share and interact with images, particularly in the social media environment

More Articles by Pierre DeBois

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