Pierre DeBois

Pierre DeBois

Freelance Contributor

Most Recent Articles by Pierre DeBois

The Best Strategies for Voice Search

The Best Strategies for Voice Search

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Amazon Echo and Google Home are leading a revolution in virtual assistants products. Here's how marketers can optimize content for discovery; and through Siri, Alexa, and Cortana as well

The Rising Value of Podcasts To Digital Marketing

The Rising Value of Podcasts To Digital Marketing

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Podcasts are looking like an increasingly viable channel to engage with customers

The Force Awakens For Retail: Re-imagining Digital Strategy

The Force Awakens For Retail: Re-imagining Digital Strategy

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Amazon's acquisition of Whole Food Market will force grocers and retailers to rethink their digital media, data aggregation, and analytics. Here's what marketers can learn from the latest Amazon initiative

How Content Mapping Is Key to Effective Social Media Strategies

How Content Mapping Is Key to Effective Social Media Strategies

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With new solutions for display marketing, and marketer concerns on how ads and content align, better content mapping is becoming an essential step to message management

How To Make Media More Effective for Cross-Device Marketing

How To Make Media More Effective for Cross-Device Marketing

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Here's how marketers can take advantage of the consumer multiple device-usage trend to optimize conversion

More Articles by Pierre DeBois

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