Pierre DeBois

Pierre DeBois

Freelance Contributor

Most Recent Articles by Pierre DeBois

Measuring The Shift In Retail

Measuring The Shift In Retail

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The rise of online retail, empowered by analytics, is fast transforming the industry. Here are lessons retailers can embrace, despite diminishing resources

Identifying Data Bias Early

Identifying Data Bias Early

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How to guard against biases that can wreck your analytics results and machine learning models

BigQuery Through The Eyes of Looker

BigQuery Through The Eyes of Looker

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Google's new data transfer and management capabilities are making an impact on a data start-up

Deciding The Right Data for A Data Layer: A Primer

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Data layers aid programmatic marketing strategy. Learning what data fits in a layer aids effectiveness in this strategy. Here's a primer on coding best practices

How Blending Outside Data With SEO Brings More Customers

How Blending Outside Data With SEO Brings More Customers

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Google has linked Search Console to Data Studio. The feature, on top of an AdWords MCC integration, opens new analysis opportunities to improve marketing. Here's how.

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