Pierre DeBois

Pierre DeBois

Freelance Contributor

Most Recent Articles by Pierre DeBois

Creating a Marketing Mix Model for a Better Marketing Budget: Analytics Corner

Creating a Marketing Mix Model for a Better Marketing Budget: Analytics Corner

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Using R programming, marketers can create a marketing mix model to determine how sustainable their audience channels are, and make better ad spend decisions. Here's how

How To Use Time Series Data in Advanced Analytics: Analytics Corner

How To Use Time Series Data in Advanced Analytics: Analytics Corner

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For beginners, how marketers can learn to create advanced data models from time series data

How Brands Can Better Address African-American Consumers

How Brands Can Better Address African-American Consumers

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The spotlight on African-American representation in movies and on TV (think Black Panther) teaches lessons on how marketers can leverage data to retain market segments, defined in part by cultures

The Third Party Is Over At Facebook: Analytics Corner

The Third Party Is Over At Facebook: Analytics Corner

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Facebook's decision to eliminate third-party targeting data leaves open lots of analytics questions, especially as data is essential to target marketing to specific consumers

How Blockchain Impacts the Analytics Stack: Analytics Corner

How Blockchain Impacts the Analytics Stack: Analytics Corner

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Blockchain introduces yet another mechanism for data verification, changing the role an analytics platform. Here's an overview of how Blockchain might influence analytics strategy

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