Pierre DeBois

Pierre DeBois

Freelance Contributor

Most Recent Articles by Pierre DeBois

Deciding The Right Data for A Data Layer: A Primer

By

Data layers aid programmatic marketing strategy. Learning what data fits in a layer aids effectiveness in this strategy. Here's a primer on coding best practices

How Blending Outside Data With SEO Brings More Customers

How Blending Outside Data With SEO Brings More Customers

By

Google has linked Search Console to Data Studio. The feature, on top of an AdWords MCC integration, opens new analysis opportunities to improve marketing. Here's how.

Inflated Data Part Two: What to Do When An Analytics Report Looks Wrong

Inflated Data Part Two: What to Do When An Analytics Report Looks Wrong

By

How do you tell a technical problem from an unexpected trend? Here are a few more tips to make your analysis and diagnostics more savvy

An ABC of Header Bidding

An ABC of Header Bidding

By

How to bring more value to programmatic

They Came By Tweet, They Came By App, and They Left A Message

They Came By Tweet, They Came By App, and They Left A Message

By

Social media, apps, and instant message platforms are fighting for smartphone real estate and for consumer attention. Marketers are still learning how to apply analytics to this multi-channel world

More Articles by Pierre DeBois

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here