Most Recent Articles by Pierre DeBois
Amazon Echo and Google Home are leading a revolution in virtual assistants products. Here's how marketers can optimize content for discovery; and through Siri, Alexa, and Cortana as well
Podcasts are looking like an increasingly viable channel to engage with customers
Amazon's acquisition of Whole Food Market will force grocers and retailers to rethink their digital media, data aggregation, and analytics. Here's what marketers can learn from the latest Amazon initiative
With new solutions for display marketing, and marketer concerns on how ads and content align, better content mapping is becoming an essential step to message management
Here's how marketers can take advantage of the consumer multiple device-usage trend to optimize conversion
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