Pier 1 Imports picks TARGUSinfo

Pier 1 Imports, North America's largest specialty retailer of imported decorative home furnishings and gifts, has chosen TARGUSinfo On-Demand Identification services to build lasting and lucrative customer relationships.

Pier 1 has been using Vienna, VA-based TARGUSinfo. On-Demand Identification for CRM & marketing to capture complete contact information from customer visits at more than 1,100 locations across the U.S. and Canada. The service also ensures that Pier 1's catalog gets delivered to as many customers as possible.

Fort Worth, TX-based Pier 1 also uses data captured by TARGUSinfo to tie specific campaigns back to specific customers so the retailer can see how well its marketing efforts have fared.

Pier 1 has joined a growing list of national organizations - such as Meineke Car Care Centers, Lenox and Levenger - that rely on TARGUSinfo to make their CRM and marketing systems more effective.