phishing

Email Marketers' Responsibility in Phishing Protection

Email Marketers' Responsibility in Phishing Protection

Marketers have an obligation to be a voice for their company and customers on email security and protection.

Four metrics that matter

Four metrics that matter

For a marketing department to succeed in 2012 and beyond, marketers need to be analytical, focused on return on investment and deeply embedded in the data that makes their programs hum. When it comes to email, many marketers focus on all the wrong things.

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