April 20, 2009
Many e-commerce and multichannel retailers need to go to greater lengths to prevent deceptive e-mail and phishing scams, according to industry group the Online Trust Alliance (OTA).
Search ad network LookSmart has formed a partnership with Anchor Intelligence, which monitors online traffic quality. Under the partnership, all clicks generated by LookSmart and its clients will be now be scored by Anchor's ClearMark technology which, in real time, determines the probability that any given click is fraudulent. That data is then given to clients and publishers so that they're only paying for high quality traffic.
Comcast is doing some clean-up work this week on a recently discovered data breach. An initial list of 8,000 Comcast usernames and passwords was unearthed over the weekend on the document-sharing Web site Scribd. Comcast was alerted to the list Monday and immediately had it pulled down for analysis, said Charlie Douglas, director of communications for Comcast's high-speed Internet product. The company is now working with "the proper authorities" to investigate the leak.
Job-seeker Web site Monster Worldwide has detected a data breach that could potentially affect millions of its users.
E-mail marketing has become a staple in today's marketplace. Unfortunately, the proliferation of spam and identity theft scams has drastically reduced the effectiveness of the practice and has buried the applicable e-mails under mountains of garbage. While many people still get excited to see junk postal mail arrive in their mailbox, that sentiment typically does not carry over to an inbox full of junk e-mails.
Pay-per-click traffic quality management and click fraud prevention service provider ClickForensics today released its third quarter industry average click fraud figures.
Click Forensics, a pay-per-click traffic quality management and click fraud prevention service provider, has added a new feature to its Click Forensics for Advertisers solution called the Trademark Use report. This technology will identify potential trademark abusers who use well-known brand names to generate PPC traffic.
Spammers have taken advantage of an e-mail marketing campaign that Central Bank, a Missouri-based bank, ran promoting green awareness, according to alerts from e-mail services firm MessageLabs.
Yahoo Inc. has filed a lawsuit against an unknown group of individuals for allegedly sending unsolicited e-mail messages to Internet users claiming that recipients had won a lottery or a prize from Yahoo.
February 26, 2008
A study by Return Path indicates that more than 80% of delivery problems are caused by reputation. But there is still confusion as to what reputation is, where the data come from and how to manage your reputation for better deliverability. Below are three common questions that marketers ask about reputation.
February 20, 2008
The $20 billion market for online advertising grew by 25% in 2007 and is poised for continued growth in 2008. As investment bankers focused on this market, we closely track the technological innovation and shifts in consumer behavior driving growth and spurring acquisitions.
February 12, 2008
You don't have to be a spammer to get reported for spamming. Even totally clean, double opt-in lists will get one or two abuse reports per 50,000 recipients. Sometimes it's just a simple mistake, but getting reported for abuse is pretty serious. If a major ISP receives even a small handful of complaints about your e-mails, it will start blocking all e-mail from your server.
E-mail marketing services firm JangoMail has been audited and certified by e-mail reputation services firm Habeas Inc. According to e-mail experts including the EEC and AOTA, keeping a good sending reputation is key to deliverability and e-mail best practices.
December 28, 2007
Spam represented 88.17% of the total e-mail volume received by large enterprises for November 2007, according to a new report by e-mail security services firm Proofpoint Inc.
The FTC and the attorneys general of seven states have charged payment processor defendants, collectively known as YMA, with violating federal and state laws by debiting or attempting to debit from consumers' bank accounts on behalf of fraudulent telemarketers and Internet-based merchants.
The Federal Trade Commission has completed its case against the purveyors of an envelope-stuffing business by settling charges with the remaining defendants.
The Federal Trade Commission found 8.3 million American adults were victims of identity theft in 2005 in a just-released report.
Like religion or politics at a dinner party, mentioning permission at a gathering of e-mail marketing professionals can be a fast way to get a lively conversation going. Some will suggest that permission - however they define it - is paramount. Others will say that permission doesn't matter at all or that you don't even really need it.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
