Philips Campaign: "Hear Every Detail"

Philips sound ambassador Steve Lillywhite.

Philips website promotes the campaign.

An online audiovisual advergame featuring the Metropole Orchestra enables visitors to “Hear Every Detail.”

The interactive Metropole site.

As a specially recorded track plays, users can click on any Metropole musician to learn more about his or her contribution to the whole.

Philips Fidelio docking speaker.

Speaker in situ.

Fans checking out the Fidelio speakers at a Carl Barat concert in London.

Philips: “Hear every detail.”

As part of Philips’ “Obsessed with Sound” campaign, would-be composers uploaded original tracks to SoundCloud by Oct. 31 for the chance to have their piece recorded by Holland’s Grammy Award-winning Metropole Orchestra and produced by Philips sound ambassador Steve Lillywhite, whose resume includes collaborations with U2 and Talking Heads.

You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »