As part of Philips’ “Obsessed with Sound” campaign, would-be composers uploaded original tracks to SoundCloud by Oct. 31 for the chance to have their piece recorded by Holland’s Grammy Award-winning Metropole Orchestra and produced by Philips sound ambassador Steve Lillywhite, whose resume includes collaborations with U2 and Talking Heads.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.