Pharmaceutical Heavys to Speak at Philly Conference

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Representatives from 10 pharmaceutical companies will speak at the 10th Direct-to-Consumer Rx Marketing and Advertising Summit scheduled for June 20 to 21 at the Westin Philadelphia Hotel, Philadelphia.


Panelists from Pfizer, Glaxo Wellcome, Bristol-Myers Squibb, Searle, Wyeth Pharmaceuticals, Eli Lilly, Parke-Davis, Novartis, Pharmacia & Upjohn and SmithKline Beecham will discuss DTC topics, including consumer research, direct response, staffing, Internet marketing and direct mail methods.


The panelists will also answer audience members' questions submitted electronically before the meeting.


For more information, e-mail Anit Hora at ahora@srinstitute.com.

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