Pharmaceutical Heavys to Speak at Philly Conference

Share this article:
Representatives from 10 pharmaceutical companies will speak at the 10th Direct-to-Consumer Rx Marketing and Advertising Summit scheduled for June 20 to 21 at the Westin Philadelphia Hotel, Philadelphia.


Panelists from Pfizer, Glaxo Wellcome, Bristol-Myers Squibb, Searle, Wyeth Pharmaceuticals, Eli Lilly, Parke-Davis, Novartis, Pharmacia & Upjohn and SmithKline Beecham will discuss DTC topics, including consumer research, direct response, staffing, Internet marketing and direct mail methods.


The panelists will also answer audience members' questions submitted electronically before the meeting.


For more information, e-mail Anit Hora at ahora@srinstitute.com.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.