Pharmaceutical Company Delivers Cholesterol Drug via DRTV
The campaign consists of 600 five-minute spots and 1,000 60-second spots, which are scheduled to run until the end of January. The spots are initially running in 20 regional Southeastern markets on New Value Club, a national home shopping program. If the spots lead to successful sales, which the company would not specify, the two-month campaign will be followed by a national run on about 550 national cable stations in the United Telemedia network.
The infomercials direct viewers to a toll-free number to order the product. Advanced Plant Pharmaceuticals is handling fulfillment inhouse.
In a further effort to increase sales and awareness for its entire product line of "whole-plant" health supplements, the company recently launched a Web site, at www.appi-health.com.