Direct Line Blog

Pharma meets social media

Share this article:
I spoke to a couple of agency folks at the Caples Jam last week about the struggles the pharmaceutical industry has had, and is having, in terms of dipping their toes into the social media space. With the regulation and hot-button issues that surround the sector, one-on-one communication that invites unsupervised comment from consumers can be a challenge.

But as I read today through various Twitter posts, WhittmanHart Interactive linked to the following MediaPost article that points out that the FDA does not prohibit pharma companies from engaging in social media. But the bigger question, of course, is the "how" that goes along to simply deciding social media participation is okay.  Giving away control to consumers over comments on, say, official pharma company blogs, Twitter accounts or Facebook pages could be a tough call for drug brands that deal with so many legal issues.

After all, pharma companies have enough problems with restrictions and regulations on direct-to-consumer advertising overall. They will have to think long and hard about the best way to engage consumers in the social media space.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?