Pharma meets social media

Share this article:
I spoke to a couple of agency folks at the Caples Jam last week about the struggles the pharmaceutical industry has had, and is having, in terms of dipping their toes into the social media space. With the regulation and hot-button issues that surround the sector, one-on-one communication that invites unsupervised comment from consumers can be a challenge.

But as I read today through various Twitter posts, WhittmanHart Interactive linked to the following MediaPost article that points out that the FDA does not prohibit pharma companies from engaging in social media. But the bigger question, of course, is the "how" that goes along to simply deciding social media participation is okay.  Giving away control to consumers over comments on, say, official pharma company blogs, Twitter accounts or Facebook pages could be a tough call for drug brands that deal with so many legal issues.

After all, pharma companies have enough problems with restrictions and regulations on direct-to-consumer advertising overall. They will have to think long and hard about the best way to engage consumers in the social media space.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...