Phar-Mor Seals Online Marketing Pact with Drkoop.com

Share this article:
Drugstore chain Phar-Mor Inc., Youngstown, OH, sealed a marketing agreement with health information site drkoop.com, Austin, TX, that will enable consumers to purchase Phar-Mor products through the drkoop.com Web site and give visitors to the Phar-Mor Web site access to the extensive health information compiled by drkoop.com.


Consumers will be able to link to Phar-Mor's e-commerce site through drkoop.com's Prescription Refills, Drug Interactions, Drug Information and Medicine Cabinet sections. Phar-Mor, which operates a chain of 139 drug stores in 24 states, also will sponsor a monthly e-mail newsletter that will be sent to registered drkoop.com users.


Phar-Mor's online operations include PVSvitamins.com, which offers vitamins and herbal supplements, and CyberRxExpress (cyberrxexpress.com), an online prescription pharmacy that was launched in New Jersey in April and will be rolled out to additional markets. The sites will be united through a superstore Web site, www.shoppharmor.com.


Meanwhile drkoop.com signed agreements with three additional hospitals to provide online content in support of their Web sites, bringing to 123 the number of facilities with which the Internet company has alliances through its Community Partner Program. The new hospitals are located in West Virginia, Washington and Utah.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US