PGA Tour Names Roska to Develop DatabaseThe PGA Tour has tapped Roska Direct as its consumer database partner, Roska announced yesterday.
Under terms of the agreement, Roska Direct will create, maintain and develop database, as well as help with a range of direct marketing services for the PGA Tour.
"The tour has one of the most recognized consumer brands with a growing base of loyal fans," said Rick Moore, president of Roska Direct, Montgomeryville, PA. "We look forward to creating communications and campaigns for the tour that not only leverage its vision, promise and reputation, but also generate accountable responses from current fans as well as new ones."
The PGA Tour is a tax-exempt membership organization of professional golfers, with 120 events and $290 million awarded in prize money. Also, since 1938, the tour has raised nearly $700 million for charity.
Roska is a full-service, direct advertising agency that specializes in interactive and traditional media.