PGA Opens New Online Store

Share this article:
PGA Tour Inc. has a new Web retail location, www.pgatourstop.com, which will offer products from 60 merchandisers and manufacturers of golf equipment and accessories.


The site will include men's and women's golf apparel that can be customized with logos specific to PGA Tour events in the "tournament tent" section. The site also will offer sections for shoes, authentic art/memorabilia, books/videos and home/office items.


According to the St. Augustine, FL-based company, the site was built to complement its other e-commerce sites as well as store locations and catalogs. W.C. Bradley, Columbus, GA, will handle fulfillment and customer service for the site, as it does for the PGA's other direct marketing channels.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.