PGA Opens New Online Store

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PGA Tour Inc. has a new Web retail location, www.pgatourstop.com, which will offer products from 60 merchandisers and manufacturers of golf equipment and accessories.


The site will include men's and women's golf apparel that can be customized with logos specific to PGA Tour events in the "tournament tent" section. The site also will offer sections for shoes, authentic art/memorabilia, books/videos and home/office items.


According to the St. Augustine, FL-based company, the site was built to complement its other e-commerce sites as well as store locations and catalogs. W.C. Bradley, Columbus, GA, will handle fulfillment and customer service for the site, as it does for the PGA's other direct marketing channels.


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