P&G taps Carat for Gillette North America media planning

Share this article:

Procter & Gamble has named Carat its communication-planning agency of record for North America Gillette Male Grooming, according to Ad Age. A P&G spokeperson confirmed the deal. The CPG company's former agency was Publicis Groupe-owned Starcom Mediavest Group (SMG).

According to the spokesperson, SMG will continue to be a P&G media partner both in the US and internationally.

The two companies worked together in 2004 under similar circumstances.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions