P&G Short Lists imc2

Share this article:
Procter & Gamble Co. has short-listed imc2 as one of its interactive agencies.


P&G, Cincinnati, has been consolidating its list of agencies to trim costs and boost efficiency. Imc2 has worked on the P&G account for four years. The Dallas agency handled interactive work for P&G brands such as Dryel, Head & Shoulders, Clairol, ThermaCare and Physique.


Other clients served by the 6-year-old agency include Eli Lilly and Co., Dr Pepper/Seven Up Inc. and Novartis AG.


Among the services imc2 offers P&G are online branding, customer relationship management, e-mail, sampling and strategic direction.


To become a short-listed interactive agency, the shop must have experience with P&G brands and financial strength. The agency also must be able to meet P&G's future interactive needs and integrate with the marketer's technology platform.


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions