P&G Short Lists imc2

Share this article:
Procter & Gamble Co. has short-listed imc2 as one of its interactive agencies.


P&G, Cincinnati, has been consolidating its list of agencies to trim costs and boost efficiency. Imc2 has worked on the P&G account for four years. The Dallas agency handled interactive work for P&G brands such as Dryel, Head & Shoulders, Clairol, ThermaCare and Physique.


Other clients served by the 6-year-old agency include Eli Lilly and Co., Dr Pepper/Seven Up Inc. and Novartis AG.


Among the services imc2 offers P&G are online branding, customer relationship management, e-mail, sampling and strategic direction.


To become a short-listed interactive agency, the shop must have experience with P&G brands and financial strength. The agency also must be able to meet P&G's future interactive needs and integrate with the marketer's technology platform.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.