P&G Short Lists imc2

Share this article:
Procter & Gamble Co. has short-listed imc2 as one of its interactive agencies.


P&G, Cincinnati, has been consolidating its list of agencies to trim costs and boost efficiency. Imc2 has worked on the P&G account for four years. The Dallas agency handled interactive work for P&G brands such as Dryel, Head & Shoulders, Clairol, ThermaCare and Physique.


Other clients served by the 6-year-old agency include Eli Lilly and Co., Dr Pepper/Seven Up Inc. and Novartis AG.


Among the services imc2 offers P&G are online branding, customer relationship management, e-mail, sampling and strategic direction.


To become a short-listed interactive agency, the shop must have experience with P&G brands and financial strength. The agency also must be able to meet P&G's future interactive needs and integrate with the marketer's technology platform.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.