P&G Publishes SKU Information on Transora Online Catalog

Share this article:
Procter & Gamble Co. has published SKU information in consumer products industry online exchange Transora's data catalog, joining packaged goods giants like Kraft Foods and Reckitt Benckiser in a broad effort to synchronize industry data and improve the supply chain process.


With P&G's participation, the Transora Data Catalogue has 16,000 items entered and validated to make the B2B exchange a one-stop shop for item information for retail customers.


"Transora and UCCnet have enabled P&G to synchronize our product database with our [retailer] customers', and this improves our ability to have the right product in the right place when the consumer asks for it," Milan Turk Jr., director of global customer e-business at P&G, said in a statement.


The catalog uses UCCnet's Global Registry service to validate product information entered by Transora's customers. Launched in July and upgraded in October, the catalog lists 225 attributes, in addition to multiple languages and measurements, and product images.


Such enterprise-wide data aggregation provides common data to various constituencies, including a company's sales department, its third-party warehouse and transporters, wholesalers, distributors and retailers.


Customer-specific flexibility and a price/promotion module will be added this spring to the catalog.


So far, eight manufacturers accounting for $136 billion in consumer goods sales nationwide have entered their item data into Chicago-based Transora's catalog.


More than 50 packaged goods marketers founded Transora to allow manufacturers, suppliers, distributors and retailers to improve the supply chain process through the Internet.


"We are now one step closer to the original vision of a standards-based, many-to-many, information and transaction exchange that will enable more efficient and effective transaction processing for the consumer products industry," Judy Sprieser, CEO of Transora, said in a statement.


Prior to the online data catalog, information was communicated manually. This led to transcription errors, timing problems and high administrative costs for manufacturers and retailers.


With the new catalog, both parties can have the same product information in their supply chain systems. It also offers links to retailers and food-service distributors through their solution providers.


"By synchronizing item information across the supply chain in a standard way, trading partners can improve data accuracy, improve speed to shelf, reduce administration costs and help minimize out-of-stocks," Greg White, global product catalog manager at P&G, said in a statement.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.