P&G launches sweepstakes for Mother's day

Share this article:

Procter & Gamble launched the “Thank You, Mom” contest on May 6. The consumer packaged goods company worked with DL Blair, a promotional marketing firm, on the initiative, which will help family members reunite.

On the campaign website, ThankYouMom.com, consumers can enter to win a gift card to defray the costs of a reunion with family members. Registrants must submit a 100-word essay on why they would like to be reunited with their mother to qualify.

To enter, consumers must disclose their names and home and e-mail addresses. Visitors to the site can also opt in to receive P&G's “Everyday Solutions” e-mail newsletter.

However, Marc Pritchard, global marketing and brand building officer at P&G, said via e-mail that the company will not collect consumer data from the entry forms or use it to retarget consumers.

The contest is part of P&G's “Proud Sponsor of Moms” campaign, which was launched during February's 2010 Olympic Winter Games.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.