P&G launches sweepstakes for Mother's day

Share this article:

Procter & Gamble launched the “Thank You, Mom” contest on May 6. The consumer packaged goods company worked with DL Blair, a promotional marketing firm, on the initiative, which will help family members reunite.

On the campaign website, ThankYouMom.com, consumers can enter to win a gift card to defray the costs of a reunion with family members. Registrants must submit a 100-word essay on why they would like to be reunited with their mother to qualify.

To enter, consumers must disclose their names and home and e-mail addresses. Visitors to the site can also opt in to receive P&G's “Everyday Solutions” e-mail newsletter.

However, Marc Pritchard, global marketing and brand building officer at P&G, said via e-mail that the company will not collect consumer data from the entry forms or use it to retarget consumers.

The contest is part of P&G's “Proud Sponsor of Moms” campaign, which was launched during February's 2010 Olympic Winter Games.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.