P&G Gets Merkle Database Center

Share this article:
Database marketing agency Merkle said yesterday that it delivered a customized Marketing Knowledge Center to Procter & Gamble.


Merkle designed and built this Marketing Knowledge Center to let P&G manage many aspects of its opt-in, multichannel direct-to-consumer marketing campaigns in North America for more than 60 nationally recognized brands including Olay, Pampers, Folgers, Tide and Crest.


Merkle's Marketing Knowledge Centers are comprehensive database marketing infrastructures. They analyze, create, execute and measure consumer behavior and media campaigns in a fully integrated environment. Using this technology, P&G can consolidate data across all of its brands, which will provide a unified view of consumers.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major ...

The hotel chain woos stranded airline passengers with deals based on flight cancellations.

Signal Wants to Help CMOs Put Vendors to the Test

Signal Wants to Help CMOs Put Vendors to ...

The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.