P&G Gets Merkle Database Center

Share this article:
Database marketing agency Merkle said yesterday that it delivered a customized Marketing Knowledge Center to Procter & Gamble.


Merkle designed and built this Marketing Knowledge Center to let P&G manage many aspects of its opt-in, multichannel direct-to-consumer marketing campaigns in North America for more than 60 nationally recognized brands including Olay, Pampers, Folgers, Tide and Crest.


Merkle's Marketing Knowledge Centers are comprehensive database marketing infrastructures. They analyze, create, execute and measure consumer behavior and media campaigns in a fully integrated environment. Using this technology, P&G can consolidate data across all of its brands, which will provide a unified view of consumers.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.