Petsky Prunier, Jordan Edmiston Facilitate Vacation Connections' Sale to Stone Canyon

Share this article:
The Cypress Group's Stone Canyon Entertainment bought a majority stake in Vacation Connections, a specialty media and consumer promotion firm in the leisure-time marketing business.


Investment bank Petsky Prunier LLC, New York, negotiated the transaction on behalf of Vacation Connections. The Jordan, Edminston Group, New York, negotiated for Stone Canyon Entertainment.


Vacation Connections offers place-based advertising, in-room print vehicles and solo or cooperative product sampling to consumer packaged goods and other marketers. Ad venues include cruise lines, hotels, ski and golf resorts.


Financial details of the deal were not disclosed.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.