Pets.com, PlanetOut Form Marketing Partnership

Share this article:
Pets.com, a pet products, information and services Web site, has announced a marketing partnership with PlanetOut, a lesbian, gay, bisexual and transgender online community, that will establish it as the exclusive retailer in PlanetOut's "Pets" shopping category.


In addition, Pets.com will be featured on the PlanetOut home page, in the "Daily Deals" and "Hot Clicks" sections, and will have banner advertisements throughout the site.


Special offers from Pets.com will also be included in the PlanetOut Direct weekly e-newsletter sent to more than 150,000 subscribers, as well as in a "Highlights" section of the shopping area and in radio ads on PlanetOut's Internet radio channel.


PlanetOut (www.planetout.com) claims 250,000 registered members and more than 500,000 unique monthly visitors.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.