Peters: It's About Opportunity, Not Customer Service

Share this article:
ASPEN, CO--Business guru/speaker Tom Peters doesn't think people spend enough time doing the work they should be doing.


"No one's tombstone is going to read: 'He cleaned up some dupes in the database,'" Peters said at last week's Donnelley Privacy Summit.


Instead, he said, we need to concentrate on four things on a daily basis: innovate, re-imagine, adapt and prepare. "But how do you get this on the agenda if you're so damned busy doing everything else you do every day?" Peters asked.


It's not about customer service but opportunity.


"Why get out of bed in the morning unless your goal is to change the world," he said. "We have the tools to re-imagine marketing and the idea of a truly no-bull customer-centric enterprise."


And who should the United States be watching?


"Anyone who is not transfixed by China doesn't have any brain cells," he said. "Every 26 minutes, another new factory opens in China. Every 43 hours another new foreign-owned research and development lab opens in China. In 2007, Chinese will exceed English as the dominant language on the Web."
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.