Peter Horan

CEO of Goodmail Systems

Most Recent Articles by Peter Horan

The next revolution in e-mail marketing

The e-mail inbox lies at the convergence point of two mega-trends in advertising: Marketers forming direct relationships with consumers and marketers working to deliver more relevant, specifically targeted messages to consumers. The inbox uniquely allows marketers to address interested consumers in context.

The next revolution in e-mail marketing

The e-mail inbox lies at the convergence point of two mega trends in advertising: Marketers forming direct relationships with consumers and marketers working to deliver more relevant, specifically targeted messages to consumers. The inbox uniquely allows marketers to address interested consumers in context.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

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5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.