Most Recent Articles by Peter Stein
Now is the time to do something bold in your testing for the survival of your publication. It is a perfect time to aggressively test and learn valuable lessons for when the economy does return. Try out new messaging and new graphics that push the envelope. Keep in mind that you're gearing up for a big splash when the economy returns.
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Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...