Peter Stein

Peter Stein is Director of Business Development at Canterbury Graphics Strategic Marketing. Reach him at peters@cgsm.com.

Most Recent Articles by Peter Stein

It's time to test

Now is the time to do something bold in your testing for the survival of your publication. It is a perfect time to aggressively test and learn valuable lessons for when the economy does return. Try out new messaging and new graphics that push the envelope. Keep in mind that you're gearing up for a big splash when the economy returns.

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As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

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ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...