Peter Stein

Peter Stein is Director of Business Development at Canterbury Graphics Strategic Marketing. Reach him at

Most Recent Articles by Peter Stein

It's time to test

Now is the time to do something bold in your testing for the survival of your publication. It is a perfect time to aggressively test and learn valuable lessons for when the economy does return. Try out new messaging and new graphics that push the envelope. Keep in mind that you're gearing up for a big splash when the economy returns.

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Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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