Peter Stein

Peter Stein is Director of Business Development at Canterbury Graphics Strategic Marketing. Reach him at peters@cgsm.com.

Most Recent Articles by Peter Stein

It's time to test

Now is the time to do something bold in your testing for the survival of your publication. It is a perfect time to aggressively test and learn valuable lessons for when the economy does return. Try out new messaging and new graphics that push the envelope. Keep in mind that you're gearing up for a big splash when the economy returns.

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