Pet Insurer Will Test Mail

Share this article:
Pethealth Inc., a provider of pet health insurance programs, said Friday it planned to test direct mail campaigns to customers of financial institutions starting in first-quarter 2003 via a new partnership with Progeny Marketing Innovations.


The tests will be customized so that mail pieces carry the branding of the individual financial institutions whose customers will be targeted.


Pethealth said that Progeny, a division of Cendant Corp., has a client base of 6,500 banks, credit unions and mortgage lenders representing relationships with 180 million American consumers, or 63 percent of the U.S. population. Progeny provides insurance products and services to 40 million Americans.


Based in Oakville, Ontario, Pethealth offers pet health insurance programs in nine Canadian provinces, 43 states and the District of Columbia. Terms of the agreement were not disclosed.


In 2002, Pethealth agreed to market its programs to 2 million members of Affinity Group Inc. clubs in a partnership with the Association Group Insurance Administrators. Pethealth also won exclusive rights to provide indemnity pet insurance to AFL-CIO union members under the Union Plus brand name.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.