Pet Health Insurer Launches Infomercial

Share this article:
Veterinary Pet Insurance has launched a direct response television campaign to tout the benefits and potential savings in veterinary bills consumers can obtain by acquiring medical insurance for their pets.


The campaign involves both short-form DRTV spots and a half-hour infomercial. The infomercial was produced by In-Finn-Ity Direct, Los Angeles.


Hosted by Pat Finn of the game show "Shop Til You Drop" on the Pax Network, the direct response advertisements feature veterinarians and policyholders who give their endorsement to the pet insurance product. J.D. Roberto of the Animal Planet game show "You Lie Like a Dog" also appears.


The advantages of purchasing pet health insurance may not seem immediately obvious to most consumers, said Terry Finn, president of In-Finn-Ity Direct. The ability of long-form television advertising to explain complex subjects, therefore, comes in handy.


Further details were not released. Veterinary Pet Insurance, Anaheim, CA, covers about 6,400 medical treatments for dogs, cats, birds and rabbits.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches