Pet Catalog Plans DRTV Spots

Share this article:
Pet products cataloger Doctors Foster & Smith is preparing a short-form DRTV campaign, Script to Screen, the agency that produced the effort, said yesterday.


The campaign, titled "Any Pet, Any Need," includes a 30-second spot and a 60-second spot. Testing is complete, and the spots are launching nationally, said Script to Screen, Santa Ana, CA.


The spots offer consumers a toll-free number to call to receive a free catalog and also invites them to visit the Doctors Foster & Smith Web site at drsfostersmith.com. Doctors Foster & Smith launched its first catalog in 1983, founded by veterinarians Race Foster and Marty Smith.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.