Pet Catalog Plans DRTV Spots

Share this article:
Pet products cataloger Doctors Foster & Smith is preparing a short-form DRTV campaign, Script to Screen, the agency that produced the effort, said yesterday.


The campaign, titled "Any Pet, Any Need," includes a 30-second spot and a 60-second spot. Testing is complete, and the spots are launching nationally, said Script to Screen, Santa Ana, CA.


The spots offer consumers a toll-free number to call to receive a free catalog and also invites them to visit the Doctors Foster & Smith Web site at drsfostersmith.com. Doctors Foster & Smith launched its first catalog in 1983, founded by veterinarians Race Foster and Marty Smith.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.