Welcome to our weekly column about all things marketing tech and ops
Data, personalization, and Amazon all hot topics
The psychology of personalization
The footwear retailer sent targeted versions of two direct mail pieces to see which one would outperform
A rundown of what they are, why they matter, and how to build them.
Company of the Week
USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts.
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