Personas

The Monday Stack

The Monday Stack

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Welcome to our weekly column about all things marketing tech and ops

Five Important Takeaways From eTail West

Five Important Takeaways From eTail West

Data, personalization, and Amazon all hot topics

In the Future Tech Will Change, People Won't

In the Future Tech Will Change, People Won't

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The psychology of personalization

How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit

How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit

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The footwear retailer sent targeted versions of two direct mail pieces to see which one would outperform

Understanding Personas, Marketing's Secret Tool

Understanding Personas, Marketing's Secret Tool

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A rundown of what they are, why they matter, and how to build them.

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Company of the Week

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Relive the 2017 Marketing Hall of Femme

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