PersonalPath.com Taps R.R. Donnelley for DirectoryR.R. Donnelley & Sons Co., Chicago, said yesterday that it will develop an online directory for PersonalPath.com, a new member-directed health insurance Web site that offers personalization features, useful resources and security.
R.R. Donnelley will develop a personalized online directory for PersonalPath.com members. The service will offer direct marketing, sales and click connections to product and service providers. The directory is part of an alliance between the two companies.