Personally Identifiable Information
Industry experts explore the value in a person's cyber identity for marketers.
Location-based services that depend upon intimate knowledge of customers' whereabouts give some customers pause.
A recent report from Proofpoint, an email security supplier, found 35% of US companies investigated a suspected email leak of confidential or proprietary information in the past 12 months.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.