Personally Identifiable Information

Customer Identity in the Digital Age

Customer Identity in the Digital Age

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Industry experts explore the value in a person's cyber identity for marketers.

We're watching you: location-based privacy issues

We're watching you: location-based privacy issues

Location-based services that depend upon intimate knowledge of customers' whereabouts give some customers pause.

Data breaches at ESPs spread security concerns throughout marketing sector

Data breaches at ESPs spread security concerns throughout marketing sector

A recent report from Proofpoint, an email security supplier, found 35% of US companies investigated a suspected email leak of confidential or proprietary information in the past 12 months.

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