91% of marketers either use or plan to use personalization within the next year.
The tool is built on the Experience Optimization Platform, so users can take advantage of Optimizely's other integrations.
Half of Americans buy more from e-tailers who personalize their customer experience across all touch points.
Not all consumers think data collection is the cat's meow.
The seven must-haves for personalized marketing.
How long would you wait around for a mobile website to load? No need to respond. I already know the answer: less than one second.
Telling stories through data helps marketers identify problems (or recognize opportunities) and zero-in on a solution.
Personalization is what captivates high-value customers. And I don't just mean using "Dear Ginger" in a message.
It may seem counterintuitive, but I think that businesses pay a higher cost not to personalize and engage in authentic and relevant ways.
Not only does marketing personalization substantially increase your chances of success, but consumers are demanding it, as well.
The customer is now in the driver's seat—a phrase that has become a cliché is an absolute truism that cannot be ignored.
Personalization isn't just about delivering an improved customer experience, it's about growing profitability.
The way to profitably engage customers across marketing channels is to get personal.
Some quick info hits to keep you up-to-date, including the percentage of shoppers who don't expect to receive a reminder email after they abandon a shopping cart.
What can marketers do to improve their effectiveness? David Lowndes, director of product marketing at Iron Mountain, talks efficiency, effectiveness, and compliance.
Direct Marketing News Editor-in-Chief Ginger Conlon talks to Veeral Rathod, cofounder of J. Hilburn, at the luxury menswear brand's new pop-store in NYC.
Sometimes even relevant marketing can walk the fine line of being cool or creepy to a customer.
Marketers can use technology to individualize the in-store experience.
Zontee Hau of Lion Brand Yarn on how her interest in knitting and crocheting ties into her job.
Integrating transaction, behavior data, and social data provides a powerful foundation for creating individualized customer communications.
Customers are willing to share personal information in exchange for what they consider communications and offers of equal value.
Focusing proactive outbound marketing communications on the 'silent customer,' based on anticipating customers' needs, will increase brand loyalty.
Six steps for combining personas with automation to build stronger customer relationships.
Marketers are so focused on what product to market, they're overlooking how to optimize the marketing message that goes with the product.
Stores, both brick-and-mortar and online, want our money and try to seduce us for it—except now, in the age of Big Data, it's easier for the ones online to be masters of seduction.
For consumers and retailers alike, the holidays can bring as much stress as they bring joy, laughter, and fruit cake.
Swedish contemporary art gallery Bonniers Konsthall crafted a series of exclusive—and hyper-personalized—email invitations to the VIP opening of its "More Than Sound" exhibition.
Dubbed "Adventures in Living," Idaho tourism's campaign asked contestants to nominate a family member in need of a vacation.
Why not personalize — and engage customers — when the opportunity presents itself?
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...