Personalized Marketing

Are Marketers in Danger of a Data Prohibition? [Infographic]

Are Marketers in Danger of a Data Prohibition? [Infographic]

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Not all consumers think data collection is the cat's meow.

What the %!X&! Does "Personalized Marketing" Really Mean?

What the %!X&! Does "Personalized Marketing" Really Mean?

The seven must-haves for personalized marketing.

Patience Is a Virtue (That Consumers Don't Have)

Patience Is a Virtue (That Consumers Don't Have)

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How long would you wait around for a mobile website to load? No need to respond. I already know the answer: less than one second.

Data Storytelling Is Always On Trend

Data Storytelling Is Always On Trend

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Telling stories through data helps marketers identify problems (or recognize opportunities) and zero-in on a solution.

Why Personalize? It Works.

Why Personalize? It Works.

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Personalization is what captivates high-value customers. And I don't just mean using "Dear Ginger" in a message.

The Case for Personalization

The Case for Personalization

It may seem counterintuitive, but I think that businesses pay a higher cost not to personalize and engage in authentic and relevant ways.

Customer Knowledge Is the Foundation of Marketing Success

Customer Knowledge Is the Foundation of Marketing Success

The customer is now in the driver's seat—a phrase that has become a cliché is an absolute truism that cannot be ignored.

Marketing With a Tailored Fit

Marketing With a Tailored Fit

Not only does marketing personalization substantially increase your chances of success, but consumers are demanding it, as well.

Hyperpersonalize. Your Customers and CFO Will Thank You

Hyperpersonalize. Your Customers and CFO Will Thank You

Personalization isn't just about delivering an improved customer experience, it's about growing profitability.

Personalized Marketing = Customer-Centric Marketing

Personalized Marketing = Customer-Centric Marketing

The way to profitably engage customers across marketing channels is to get personal.

Fast Facts: December 2013

Fast Facts: December 2013

Some quick info hits to keep you up-to-date, including the percentage of shoppers who don't expect to receive a reminder email after they abandon a shopping cart.

Live from DMA2013: A Chat With Iron Mountain on Marketing Effectiveness

Live from DMA2013: A Chat With Iron Mountain on Marketing Effectiveness

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What can marketers do to improve their effectiveness? David Lowndes, director of product marketing at Iron Mountain, talks efficiency, effectiveness, and compliance.

Video: J. Hilburn's Customer Experience Pops

Video: J. Hilburn's Customer Experience Pops

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Direct Marketing News Editor-in-Chief Ginger Conlon talks to Veeral Rathod, cofounder of J. Hilburn, at the luxury menswear brand's new pop-store in NYC.

Cool or Creepy?

Cool or Creepy?

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Sometimes even relevant marketing can walk the fine line of being cool or creepy to a customer.

Yes, You Can Personalize Brick-and-Mortar Marketing

Yes, You Can Personalize Brick-and-Mortar Marketing

Marketers can use technology to individualize the in-store experience.

Q&A: Zontee Hau, marketing communications manager, Lion Brand Yarn

Q&A: Zontee Hau, marketing communications manager, Lion Brand Yarn

Zontee Hau of Lion Brand Yarn on how her interest in knitting and crocheting ties into her job.

Got Hyper-Personalization?

Got Hyper-Personalization?

Integrating transaction, behavior data, and social data provides a powerful foundation for creating individualized customer communications.

Consumers Want "Reciprocity of Value"

Consumers Want "Reciprocity of Value"

Customers are willing to share personal information in exchange for what they consider communications and offers of equal value.

It's Always the Quiet Ones

It's Always the Quiet Ones

Focusing proactive outbound marketing communications on the 'silent customer,' based on anticipating customers' needs, will increase brand loyalty.

Get Closer to Your Customers

Get Closer to Your Customers

Six steps for combining personas with automation to build stronger customer relationships.

It's the Offer Silly: Optimizing the Most Important Part of the Sale

It's the Offer Silly: Optimizing the Most Important Part of the Sale

Marketers are so focused on what product to market, they're overlooking how to optimize the marketing message that goes with the product.

Personalization: The store clerk vs. the machine

Personalization: The store clerk vs. the machine

Stores, both brick-and-mortar and online, want our money and try to seduce us for it—except now, in the age of Big Data, it's easier for the ones online to be masters of seduction.

Customer loyalty: The gift that keeps on giving

Customer loyalty: The gift that keeps on giving

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For consumers and retailers alike, the holidays can bring as much stress as they bring joy, laughter, and fruit cake.

Art gallery puts a personal, musical spin on email invites

Art gallery puts a personal, musical spin on email invites

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Swedish contemporary art gallery Bonniers Konsthall crafted a series of exclusive—and hyper-personalized—email invitations to the VIP opening of its "More Than Sound" exhibition.

Idaho tourism gains success with digital campaigns

Idaho tourism gains success with digital campaigns

Dubbed "Adventures in Living," Idaho tourism's campaign asked contestants to nominate a family member in need of a vacation.

Dear [Marketer], you may have missed an opportunity

Dear [Marketer], you may have missed an opportunity

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Why not personalize — and engage customers — when the opportunity presents itself?

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