Integrating transaction, behavior data, and social data provides a powerful foundation for creating individualized customer communications.
Customers are willing to share personal information in exchange for what they consider communications and offers of equal value.
Focusing proactive outbound marketing communications on the 'silent customer,' based on anticipating customers' needs, will increase brand loyalty.
Six steps for combining personas with automation to build stronger customer relationships.
Marketers are so focused on what product to market, they're overlooking how to optimize the marketing message that goes with the product.
Stores, both brick-and-mortar and online, want our money and try to seduce us for it—except now, in the age of Big Data, it's easier for the ones online to be masters of seduction.
For consumers and retailers alike, the holidays can bring as much stress as they bring joy, laughter, and fruit cake.
Swedish contemporary art gallery Bonniers Konsthall crafted a series of exclusive—and hyper-personalized—email invitations to the VIP opening of its "More Than Sound" exhibition.
Dubbed "Adventures in Living," Idaho tourism's campaign asked contestants to nominate a family member in need of a vacation.
Why not personalize — and engage customers — when the opportunity presents itself?
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.