Personalized Maps Reduce the Stress of Relocation

Roughly 500 tri–fold mailers are sent each month to new mover households.

Front of the mailer.

Back of the mailer.

The folded mailer.

A tear–off map highlighting the exact distance from the addressee’s home to the closest Everett Clinic.

Full–page print ad highlighting the clinic’s pediatricians.

The campaign included promotional bus wraps.

Geo–targeted online banner ad.

Full–page print ad highlighting the clinic’s orthopedist services.

Banner in situ on The Everett Clinic website.

The Everett Clinic logo.

Newcomers to the suburbs of north Seattle are sent individualized maps, using Microsoft Bing technology, with turn-by-turn directions from their respective doorsteps to the nearest of The Everett Clinic’s more than two dozen locations.

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