How the retail pharmacy chain uses customer data to make its marketing messages relevant
What do you do with all of that customer data? Microsoft uses it to tell customers about themselves
But how personalized do you need to get? How relevant is relevant enough?
How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.
How The Muse found success in personalized emails
An omni-channel customer service platform battles "dumb bots" with machine learning
SAP Hybris Travel Accelerator signals vertical specialization for the commerce, data and order brand
Asa Whillock, "Identity Czar," talks about solving the cross device identity problem
Tapad hit New York's sidewalks with its cross device identity message
RedPoint seeks to close the customer engagement gap
Forrester's Brendan Witcher explains why segmentation and personalization aren't enough to retain customers and how organizations can move towards truly tailored experiences.
Why a brand is emailing me at 1:12 and other promotional email mysteries
Finish Line pairs evergreen email campaigns with triggered personalized messaging
We explain the new way computers are making themselves smarter, and its relevance to digital marketing
Duncan McCall, CEO of Place IQ, discusses the importance of location to modeling consumer behavior
The outdoor apparel and equipment brand uses customer Web behavior to generate tailored recommendations and experiences.
Singapore-based dating app Paktor uses profile and behavioral data combined with testing to guide its personalization efforts.
For most marketers, personalization is the cure for ineffective content.
Tailored, targeted email helps the flower delivery company generate eight times more orders than its previous generic messages.
Nine marketing experts debate the strategy at a Domo-sponsored roundtable at the 2016 Marketing&Tech Innovation Summit.
But not everyone is following suit.
Yet, some salute the practice of personalized customer service.
Multichannel dreams will find fruition in inboxes as emailers dig deeper into their data, experts say.
It's Amazon-level identity graphing for the masses, says CEO Nick Edwards.
Does the idea of dining with an overflowing table of persnickety dinner guests stress you out? Don't fret; apply these marketing best practices instead.
Customers expect personalization. Here's how DonorsChoose.org aces its email and online experiences.
The cross-channel personalization platform receives $12 million from Sierra Ventures and others.
Email personalization packages up a 50% increase in attributed conversation rate for the self-storage company.
One pet insurance company learns that when it comes to personalization, a little data can go a long way.
To grow their business, marketers must cultivate personalization.
Company of the Week
Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
DMN's Career Center
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.