Personalization

The State of Audience Data

The State of Audience Data

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How Lotame Data Exchange is pushing the audience data envelope

Norton by Symantec Tries New Tech to Personalize Email Content

Norton by Symantec Tries New Tech to Personalize Email Content

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How the software security company is using OneSpot's content personalization platform with the intent of driving engagement and retention

How a Luxury Travel Brand Drives Personalization at Scale

How a Luxury Travel Brand Drives Personalization at Scale

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Jetlore's AI helps luxury travel company SecretEscapes personalize communications with millions of members

Adobe Target Gets Granular with Personalization

Adobe Target Gets Granular with Personalization

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Machine learning can power personalization of selected components across devices

Google Feed is a Tempting Feast for Marketers

Google Feed is a Tempting Feast for Marketers

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More personalization is in the cards with Google Feed

One on One: Eric Matisoff on Making Data Actionable

One on One: Eric Matisoff on Making Data Actionable

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Eric Matisoff of Adobe talks about how Adobe customers draw value from accurate, actionable, scalable data

Marketers Still Have Room to Grow Personalization Efforts

Marketers Still Have Room to Grow Personalization Efforts

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A new study shows that marketers are neglecting the most effective personalization and UX optimization tactics, leaving money on the table.

Carnival Corporation Cruises Towards IoT

Carnival Corporation Cruises Towards IoT

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The cruise company's chief experience and innovation officer discussed how Carnival Corporation is creating more personalized experiences for guests at Forrester's CXNYC Forum.

A Marketer's Best Friend

A Marketer's Best Friend

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How the dogged pursuit of personalization is beginning to play in video ads and movie trailers

One on One: Brand Safety, a Zero Tolerance Game, says Kurt Kratchman

One on One: Brand Safety, a Zero Tolerance Game, says Kurt Kratchman

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Kurt Kratchman of Grapeshot describes as contextual approach to brand safety

One on One: Trevor Legwinski on Individualizing the Customer Experience

One on One: Trevor Legwinski on Individualizing the Customer Experience

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Trevor Legwinski explains how SearchSpring helps merchants create a personalized, and even individualized, experience for retail customers

5 Personalization Lessons from Alice + Olivia

5 Personalization Lessons from Alice + Olivia

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How the women's apparel brand leverages personalization and optimization—and what marketers can learn from its experience.

One on One: Beyond the Buzzwords with Augie MacCurrach

One on One: Beyond the Buzzwords with Augie MacCurrach

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Augie MacCurrach talks about the evolution of Customer Portfolios from CRM and email marketing to moving the needle on customer value through personalization

Learning From Retailers Past: How TechStyle Modernizes Personalization

Learning From Retailers Past: How TechStyle Modernizes Personalization

Marketers need to present customers with the right message and the right product at the right time

A Rainbow Cloud for a Nuanced Customer Journey

A Rainbow Cloud for a Nuanced Customer Journey

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Salesforce announces enhancements to the Commerce Cloud — formerly known as Demandware. The first part of a two-part feature

The Monday Stack: Heard of CCM?

The Monday Stack: Heard of CCM?

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Our weekly column about marketing tech and ops

One on One: Ric Elert and the Person-Centric Approach

One on One: Ric Elert and the Person-Centric Approach

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Ric Elert of Conversant describes how data picks out the unique (anonymized) customer

David's Bridal and Pinterest Want You To Be Your Own Bride

David's Bridal and Pinterest Want You To Be Your Own Bride

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The popular wedding brand teams with one of the most popular visual platforms to drive organic engagement.

Campaign Monitor Pivots to CRM

Campaign Monitor Pivots to CRM

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The acquisition of Tagga puts Campaign Monitor in the B2C CRM race

Act-On Gets Adaptive

Act-On Gets Adaptive

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Machine learning can take marketers beyond personas

Five Important Takeaways From eTail West

Five Important Takeaways From eTail West

Data, personalization, and Amazon all hot topics

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

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Stephen Upstone of LoopMe on the objectives and execution of video advertising

Infutor: Enabling Identity Completion

Infutor: Enabling Identity Completion

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Working behind the scenes, Infutor helps to ensure that the 360 degree view of the consumer is based on good, timely data

OneSpot Helps Optimize IBM Security Content

OneSpot Helps Optimize IBM Security Content

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Knowing what content you have available is the first step; serving it to the right person at the right time comes next

Papa Murphy's Bakes Segmentation into Its Social Campaign

Papa Murphy's Bakes Segmentation into Its Social Campaign

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The "take-n-bake" pizza chain slices and dices previously unidentifiable customers by purchase patterns and sends them targeted Facebook ads

The Future of Smart Billboards

The Future of Smart Billboards

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Digital billboards: What's new? Combine them with big data and personalization and you're looking at the future

One on One: There's a Problem with Programmatic, says Keith Sibson

One on One: There's a Problem with Programmatic, says Keith Sibson

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Keith Sibson of PostUp explains the challenges facing programmatic, and why advertisers still like it anyway

The Technology Kohl's CTO Is Using to Drive Retail Transformation

The Technology Kohl's CTO Is Using to Drive Retail Transformation

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Ratnakar Lavu talked about the department store chain's chatbot, mobile, and personalization initiatives at Retail's Big Show

In the Future Tech Will Change, People Won't

In the Future Tech Will Change, People Won't

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The psychology of personalization

6 Personalization Practices from Walgreens' Balance Rewards Program

6 Personalization Practices from Walgreens' Balance Rewards Program

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How the retail pharmacy chain uses customer data to make its marketing messages relevant

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