Personalization

6 Personalization Practices from Walgreens' Balance Rewards Program

6 Personalization Practices from Walgreens' Balance Rewards Program

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How the retail pharmacy chain uses customer data to make its marketing messages relevant

New Xbox Campaign Bridges Content Marketing and Personalization

New Xbox Campaign Bridges Content Marketing and Personalization

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What do you do with all of that customer data? Microsoft uses it to tell customers about themselves

Marketers Have to Stop Chasing One-to-one Personalization

Marketers Have to Stop Chasing One-to-one Personalization

But how personalized do you need to get? How relevant is relevant enough?

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

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How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.

Finding The Muse in Email Marketing

Finding The Muse in Email Marketing

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How The Muse found success in personalized emails

One on One: Fred Hsu on Training Smart Chatbots

One on One: Fred Hsu on Training Smart Chatbots

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An omni-channel customer service platform battles "dumb bots" with machine learning

Bringing the Retail Experience to Travel

Bringing the Retail Experience to Travel

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SAP Hybris Travel Accelerator signals vertical specialization for the commerce, data and order brand

One on One: Asa Whillock on Adobe's Device Co-Operative

One on One: Asa Whillock on Adobe's Device Co-Operative

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Asa Whillock, "Identity Czar," talks about solving the cross device identity problem

Tapad Takes it to the Streets

Tapad Takes it to the Streets

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Tapad hit New York's sidewalks with its cross device identity message

Digging the Data Pool After Tearing Down the Silo

Digging the Data Pool After Tearing Down the Silo

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RedPoint seeks to close the customer engagement gap

Stop Segmenting; Start Individualizing

Stop Segmenting; Start Individualizing

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Forrester's Brendan Witcher explains why segmentation and personalization aren't enough to retain customers and how organizations can move towards truly tailored experiences.

An Analysis of All The Promotional Emails I Received Before Noon

An Analysis of All The Promotional Emails I Received Before Noon

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Why a brand is emailing me at 1:12 and other promotional email mysteries

Personalized Emails Cross the Finish Line

Personalized Emails Cross the Finish Line

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Finish Line pairs evergreen email campaigns with triggered personalized messaging

A Shallow Guide to Deep Learning

A Shallow Guide to Deep Learning

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We explain the new way computers are making themselves smarter, and its relevance to digital marketing

One on One: Consumers Moving Across the World, with Duncan McCall

One on One: Consumers Moving Across the World, with Duncan McCall

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Duncan McCall, CEO of Place IQ, discusses the importance of location to modeling consumer behavior

Personalization Helps Marmot Improve Conversion Rates

Personalization Helps Marmot Improve Conversion Rates

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The outdoor apparel and equipment brand uses customer Web behavior to generate tailored recommendations and experiences.

Personalization Makes the Customer Grow Fonder

Personalization Makes the Customer Grow Fonder

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Singapore-based dating app Paktor uses profile and behavioral data combined with testing to guide its personalization efforts.

Is Personalized Content Just What the Doctor Ordered? [Infographic]

Is Personalized Content Just What the Doctor Ordered? [Infographic]

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For most marketers, personalization is the cure for ineffective content.

Teleflora Delivers Personal Shopping Experiences Through Email

Teleflora Delivers Personal Shopping Experiences Through Email

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Tailored, targeted email helps the flower delivery company generate eight times more orders than its previous generic messages.

Is Hyperpersonalization Creepy or Crucial?

Is Hyperpersonalization Creepy or Crucial?

Nine marketing experts debate the strategy at a Domo-sponsored roundtable at the 2016 Marketing&Tech Innovation Summit.

Consumers Are Guarded About Their Data [Infographic]

Consumers Are Guarded About Their Data [Infographic]

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Yet, some salute the practice of personalized customer service.

In 2016, All Roads Will Lead to Email

In 2016, All Roads Will Lead to Email

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Multichannel dreams will find fruition in inboxes as emailers dig deeper into their data, experts say.

Boomtrain Makes a Stop At Oracle

Boomtrain Makes a Stop At Oracle

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It's Amazon-level identity graphing for the masses, says CEO Nick Edwards.

3 Marketing Tactics to Use at Your Thanksgiving Table

3 Marketing Tactics to Use at Your Thanksgiving Table

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Does the idea of dining with an overflowing table of persnickety dinner guests stress you out? Don't fret; apply these marketing best practices instead.

Learning How to Adopt a Retail Mind-set in a Nonprofit World

Learning How to Adopt a Retail Mind-set in a Nonprofit World

Customers expect personalization. Here's how DonorsChoose.org aces its email and online experiences.

Investors Hop On Board the Boomtrain

Investors Hop On Board the Boomtrain

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The cross-channel personalization platform receives $12 million from Sierra Ventures and others.

Extra Space Storage Goes the Extra Mile to Forge Customer Connections

Extra Space Storage Goes the Extra Mile to Forge Customer Connections

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Email personalization packages up a 50% increase in attributed conversation rate for the self-storage company.

Data Is Top Dog in Personalization

Data Is Top Dog in Personalization

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One pet insurance company learns that when it comes to personalization, a little data can go a long way.

Consumers Refuse to Be Part of the Same Crop [Infographic]

Consumers Refuse to Be Part of the Same Crop [Infographic]

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To grow their business, marketers must cultivate personalization.

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