Personalization

Tailored Experiences Are the Perfect Fit for Joe's Jeans

Tailored Experiences Are the Perfect Fit for Joe's Jeans

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The premium denim brand provides a personalized shopper experience that's a cut above the rest by bringing the benefits of the in-store experience to the online realm.

At What Point Does Personalization Stop Paying?

At What Point Does Personalization Stop Paying?

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Prime the personalization pump, for sure, says an agency head, but shut 'er down when the money stops flowing in.

 Personalized Email Is Ideal for Commerce-Centric Conversation

Personalized Email Is Ideal for Commerce-Centric Conversation

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Multi-brand apparel licensing company La Jolla Group is dressing up its omnichannel marketing strategy by adding personalization to its email campaigns.

Marketers Prioritize Personalization

Marketers Prioritize Personalization

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91% of marketers either use or plan to use personalization within the next year.

Optimizely Introduces Personalization

Optimizely Introduces Personalization

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The tool is built on the Experience Optimization Platform, so users can take advantage of Optimizely's other integrations.

The Biggest Marketing Opportunities in 2015

The Biggest Marketing Opportunities in 2015

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More data, more tools, and more opportunity for marketers in retail. Here's a quick breakdown of eTail's latest report on digital marketing trends.

How to Give Email That Personal Touch

How to Give Email That Personal Touch

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A personal touch can ignite conversations, build relationships—and boost sales.

Personalization Redux

Personalization Redux

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How "personal" should you get with customers? It depends.

The 4 R's of Marketing

The 4 R's of Marketing

Personalization redefined.

Email Marketers Aren't Out of the Woods [Infographic]

Email Marketers Aren't Out of the Woods [Infographic]

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Indeed, marketers are in the thick of it in terms of segmentation.

Send Emails Your Subscribers Actually Want to Read

Send Emails Your Subscribers Actually Want to Read

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A recent study reinforces that personalization helps marketers' messages stand out in the inbox.

BCBG Masters the ABCs of Effective (and Profitable) Email Marketing

BCBG Masters the ABCs of Effective (and Profitable) Email Marketing

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The style-centric brand gives its email marketing a major makeover.

Email Marketers Make a Big Impact With Big Data

Email Marketers Make a Big Impact With Big Data

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Finally, email campaigns emerge from the Dark Ages with today's major infusion of Big Data.

Personalization Is Paramount for Pleasing Purchasers

Personalization Is Paramount for Pleasing Purchasers

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Half of Americans buy more from e-tailers who personalize their customer experience across all touch points.

How to Make Big Data Work for You

How to Make Big Data Work for You

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In this age of data, marketers still struggle with how to bridge the gap between perceived value and actual return. Here, analysts explain how to finally realize the promise of Big Data.

80 Percent of Americans Enjoy Purchase-Based Recommendations in Email

80 Percent of Americans Enjoy Purchase-Based Recommendations in Email

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When data drives relevancy, everybody wins.

Customer Engagement and Customer Insight Are Inextricably Linked

Customer Engagement and Customer Insight Are Inextricably Linked

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Do you know your customers well enough to make an engaging connection?

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

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Our experts set the record straight.

Marketers Place Personalization at the Top of the Priority Pyramid [Infographic]

Marketers Place Personalization at the Top of the Priority Pyramid [Infographic]

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But will data privacy and internal resource concerns leave them calling for their mummies?

Do Big-Budget Barons Monopolize Marketing Success? [Infographic]

Do Big-Budget Barons Monopolize Marketing Success? [Infographic]

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When it comes to personalization, testing, and tracking, it's anybody's game.

Don't Stop Believin' (in Email)

Don't Stop Believin' (in Email)

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Email may be a mature marketing channel, but it still rocks. Here, a roundup of ways to jazz up your email marketing.

Even The Economist Gets Personal

Even The Economist Gets Personal

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The business and finance publication uses data to get a read on its customers.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

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The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

The Great Value Exchange

The Great Value Exchange

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A recent survey from Accenture reveals a growing number of customers are willing to hand over their personal info in pursuit of a great deal.

Myrtle Beach Is Using Personalized Video to Attract Targeted Travelers

Myrtle Beach Is Using Personalized Video to Attract Targeted Travelers

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The Myrtle Beach CVB uses an array of customer data to garner a 28% click-through rate on a video-based campaign.

Why Email Marketing Remains So Effective

Why Email Marketing Remains So Effective

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A simple reward, apology, thank you, or reminder can go a long way with email subscribers.

A Highly Human Approach to Digital Marketing

A Highly Human Approach to Digital Marketing

Coastal.com CMO Braden Hoeppner is all about data—but never at the expense of the personal touch.

What the %!X&! Does "Personalized Marketing" Really Mean?

What the %!X&! Does "Personalized Marketing" Really Mean?

The seven must-haves for personalized marketing.

A Snapshot of the 21st Century Marketer

A Snapshot of the 21st Century Marketer

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Today's marketer needs to be digital, mobile, social, personal, and always on.

It's High Time for Personalized, Dynamic Emails

It's High Time for Personalized, Dynamic Emails

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Country Outfitter dressed up its marketing, and now email drives up to 66% of the brand's revenue.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...