Is the classic concept of AIDA (Attention, Interest, Desire and Action) being superseded by a focus on micro-moments? What are the similarities - and the differences that make an impactful difference?
The nonprofit hit its one millionth project funding milestone in late January
Is direct mail dead, is email dying, or is there enduring synergy between the two?
Leaving personas behind to market to the individual customer, in the moment
Using marketing technology and marketing strategy to make personalization a reality
Two customers at the beginner and advanced stage of their Salesforce journey talk about putting data at the center of their marketing efforts
Our weekly look at marketing technology and ops
The RAPP global CEO talks about staying relevant to customers on a real-time basis
Experian DataLabs uses vast data reserves in a smart way to help credit businesses target the right customers
Hallmark Business Connections helped Walgreens thank some very special customers
The CEO of SundaySky explains how video can be individually personalized at moment of rendering
Cloud-based B2C CRM hub Zaius helps eCommerce sites derive a 360-degree view of customer activity
How tweeting with emojis generates personalized "mood" video experiences
What is a true CDP, and how can it increase engagement and conversion, and lower acquisition costs, for a range of businesses?
Our weekly column about marketing tech and ops
How Lotame Data Exchange is pushing the audience data envelope
How the software security company is using OneSpot's content personalization platform with the intent of driving engagement and retention
Jetlore's AI helps luxury travel company SecretEscapes personalize communications with millions of members
Machine learning can power personalization of selected components across devices
More personalization is in the cards with Google Feed
Eric Matisoff of Adobe talks about how Adobe customers draw value from accurate, actionable, scalable data
A new study shows that marketers are neglecting the most effective personalization and UX optimization tactics, leaving money on the table.
The cruise company's chief experience and innovation officer discussed how Carnival Corporation is creating more personalized experiences for guests at Forrester's CXNYC Forum.
How the dogged pursuit of personalization is beginning to play in video ads and movie trailers
Kurt Kratchman of Grapeshot describes as contextual approach to brand safety
Trevor Legwinski explains how SearchSpring helps merchants create a personalized, and even individualized, experience for retail customers
How the women's apparel brand leverages personalization and optimization—and what marketers can learn from its experience.
Augie MacCurrach talks about the evolution of Customer Portfolios from CRM and email marketing to moving the needle on customer value through personalization
Marketers need to present customers with the right message and the right product at the right time
Salesforce announces enhancements to the Commerce Cloud — formerly known as Demandware. The first part of a two-part feature
Company of the Week
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