Eric Matisoff of Adobe talks about how Adobe customers draw value from accurate, actionable, scalable data
A new study shows that marketers are neglecting the most effective personalization and UX optimization tactics, leaving money on the table.
The cruise company's chief experience and innovation officer discussed how Carnival Corporation is creating more personalized experiences for guests at Forrester's CXNYC Forum.
How the dogged pursuit of personalization is beginning to play in video ads and movie trailers
Kurt Kratchman of Grapeshot describes as contextual approach to brand safety
Trevor Legwinski explains how SearchSpring helps merchants create a personalized, and even individualized, experience for retail customers
How the women's apparel brand leverages personalization and optimization—and what marketers can learn from its experience.
Augie MacCurrach talks about the evolution of Customer Portfolios from CRM and email marketing to moving the needle on customer value through personalization
Marketers need to present customers with the right message and the right product at the right time
Salesforce announces enhancements to the Commerce Cloud — formerly known as Demandware. The first part of a two-part feature
Our weekly column about marketing tech and ops
Ric Elert of Conversant describes how data picks out the unique (anonymized) customer
The popular wedding brand teams with one of the most popular visual platforms to drive organic engagement.
The acquisition of Tagga puts Campaign Monitor in the B2C CRM race
Machine learning can take marketers beyond personas
Data, personalization, and Amazon all hot topics
Stephen Upstone of LoopMe on the objectives and execution of video advertising
Working behind the scenes, Infutor helps to ensure that the 360 degree view of the consumer is based on good, timely data
Knowing what content you have available is the first step; serving it to the right person at the right time comes next
The "take-n-bake" pizza chain slices and dices previously unidentifiable customers by purchase patterns and sends them targeted Facebook ads
Digital billboards: What's new? Combine them with big data and personalization and you're looking at the future
Keith Sibson of PostUp explains the challenges facing programmatic, and why advertisers still like it anyway
Ratnakar Lavu talked about the department store chain's chatbot, mobile, and personalization initiatives at Retail's Big Show
The psychology of personalization
How the retail pharmacy chain uses customer data to make its marketing messages relevant
What do you do with all of that customer data? Microsoft uses it to tell customers about themselves
But how personalized do you need to get? How relevant is relevant enough?
How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.
How The Muse found success in personalized emails
An omni-channel customer service platform battles "dumb bots" with machine learning
Company of the Week
Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.
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