Personalization

The Tweet Beat: Marketo and Acxiom Shake Hands

The Tweet Beat: Marketo and Acxiom Shake Hands

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Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.

Personalizing Personalization

Personalizing Personalization

Personalization alone isn't enough to attract customers. Here's why.

The Payoff of Website Personalization

The Payoff of Website Personalization

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Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.

Are Marketers Getting Too Personal?

Are Marketers Getting Too Personal?

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The definition—and appropriateness—of personalization is in the eye of the beholder. Here's how today's marketers define it, and what they consider to be too much.

eBay Enterprise Bids on Personalization

eBay Enterprise Bids on Personalization

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Ebay's John Sheldon speaks with Direct Marketing News to break down the basics of personalization and what marketers really need to know.

Too Personal? It Depends.

Too Personal? It Depends.

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In the ongoing personalization-versus-privacy debate, several realities have surfaced. Let's break it down.

Winning in the 'Age of Me'

Winning in the 'Age of Me'

Despite all the strides we've made in data science, many brands still segment their customers using very broad strokes. But that needs to change.

Take Your Marketing Personally

Take Your Marketing Personally

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Personalization may look complicated, but if you know where it fits into your overall strategy, you can't go wrong.

Content Marketing and Data Make Up AHRN.com's Brigade

Content Marketing and Data Make Up AHRN.com's Brigade

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The Automated Housing Referral Network relies on data and multichannel marketing to cater to its niche military audience.

Is the Total Market Approach the Way to Reach Multicultural Customers?

Is the Total Market Approach the Way to Reach Multicultural Customers?

A better option may be the New Mainstream, which takes a more consistent, targeted approach.

Fast Facts: March 2014

Fast Facts: March 2014

Some quick info hits to keep you up-to-date, including the percentage of marketers who say display advertising is dead or dying.

Stamping Out "Or Current Resident"

Stamping Out "Or Current Resident"

Direct mail needs to address the exacting standard of today's demanding customers. It's time to personalize every step of the direct mail process.

Your ROI Is in the Mail

Your ROI Is in the Mail

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Yes, direct mail marketing still pays off—usually more than its digital counterparts.

Personalization Is Hiscox's Best Policy

Personalization Is Hiscox's Best Policy

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The global insurance company uses data and segmentation to personalize its site experience for small business owners.

Personalization Is the Name of the Game

Personalization Is the Name of the Game

So why can't airline loyalty programs and their credit card partners get it right?

It's Personal: The Emerging Data Revolution

It's Personal: The Emerging Data Revolution

The consumer Web has given rise to a new normal. We want it personal. We want it perfect. And we want it now.

Q&A: The Power to Act

Q&A: The Power to Act

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Erick Brethenoux, director of business analytics and decision management strategy at IBM, explains why data is at the heart of customer centricity.

Delivered: Cruise Line Emails

Delivered: Cruise Line Emails

What's in our inbox this month: Cruise Line Emails. Some you want to keep, others you might want to toss overboard.

J.Hilburn's Customer Experience Is Made to Order

J.Hilburn's Customer Experience Is Made to Order

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Say what you will about direct selling, for custom men's luxury clothier J.Hilburn, direct-to-consumer is the perfect fit.

Turner Sports Uses Big Data to "Future Proof" its Media

Turner Sports Uses Big Data to "Future Proof" its Media

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The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.

The Next Evolution of Personalization

The Next Evolution of Personalization

Marketers now can better define and deliver truly one-to-one customer experiences.

Dodgy Marketing: The Role of Data

Dodgy Marketing: The Role of Data

Data has been a marketing currency for years—but the rise of digital media has changed the rules.

Q&A: Customer-Centric Marketing

Q&A: Customer-Centric Marketing

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MyBuys CMO Dan Druker on why customer-centricity isn't an option—it's a necessity. If you want to have customers, that is.

LuckyVitamin.com's CX Strategy Is the Picture of Health

LuckyVitamin.com's CX Strategy Is the Picture of Health

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Everything revolves around the customer for this discount seller of vitamins and nutritional supplements.

Infographic: Concocting the Perfect Digital Mix

Infographic: Concocting the Perfect Digital Mix

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A growing number of marketers are making digital marketing a top-shelf priority.

Four Loyalty Trends to Watch in 2014

Four Loyalty Trends to Watch in 2014

The holidays: It's the most wonderful time of the year. It's also the time of year when marketers and retailers are heavily focused on driving all-important revenues. They have to be.

What's in Store

What's in Store

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I've asked the Direct Marketing News team to share their 2014 predictions, based on their many conversations with pundits from the industry. Here's what they had to say.

Montreal Transit's Innovative App Drives High Engagement

Montreal Transit's Innovative App Drives High Engagement

Customers want personalized experiences throughout the entire customer journey.

Don't Leave Mobile Out in the Cold This Holiday Season

Don't Leave Mobile Out in the Cold This Holiday Season

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The mobile landscape is changing. Here are three key shifts marketers should keep in mind and prepare for.

Want to Win? Think 'By Constraint' Not 'By Committee'

Want to Win? Think 'By Constraint' Not 'By Committee'

Decision-making by committee gets you nowhere. You might not be drowning, but you're treading water—and that won't help you bottom line.

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