One pet insurance company learns that when it comes to personalization, a little data can go a long way.
To grow their business, marketers must cultivate personalization.
A new study finds that visual elements and offer-laden emails boost engagement; batch-and-blast messages don't.
Do you struggle to recognize the individuals who engage with your brand across digital touchpoints and thus fail to personalize their experience in a way that really moves the needle? You're not alone.
The online health resource uses more than 400 behavioral characteristics to segment its users.
The premium denim brand provides a personalized shopper experience that's a cut above the rest by bringing the benefits of the in-store experience to the online realm.
Prime the personalization pump, for sure, says an agency head, but shut 'er down when the money stops flowing in.
Multi-brand apparel licensing company La Jolla Group is dressing up its omnichannel marketing strategy by adding personalization to its email campaigns.
91% of marketers either use or plan to use personalization within the next year.
The tool is built on the Experience Optimization Platform, so users can take advantage of Optimizely's other integrations.
More data, more tools, and more opportunity for marketers in retail. Here's a quick breakdown of eTail's latest report on digital marketing trends.
A personal touch can ignite conversations, build relationships—and boost sales.
How "personal" should you get with customers? It depends.
Indeed, marketers are in the thick of it in terms of segmentation.
A recent study reinforces that personalization helps marketers' messages stand out in the inbox.
The style-centric brand gives its email marketing a major makeover.
Finally, email campaigns emerge from the Dark Ages with today's major infusion of Big Data.
Half of Americans buy more from e-tailers who personalize their customer experience across all touch points.
In this age of data, marketers still struggle with how to bridge the gap between perceived value and actual return. Here, analysts explain how to finally realize the promise of Big Data.
When data drives relevancy, everybody wins.
Do you know your customers well enough to make an engaging connection?
Our experts set the record straight.
But will data privacy and internal resource concerns leave them calling for their mummies?
When it comes to personalization, testing, and tracking, it's anybody's game.
Email may be a mature marketing channel, but it still rocks. Here, a roundup of ways to jazz up your email marketing.
The business and finance publication uses data to get a read on its customers.
The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.
A recent survey from Accenture reveals a growing number of customers are willing to hand over their personal info in pursuit of a great deal.
The Myrtle Beach CVB uses an array of customer data to garner a 28% click-through rate on a video-based campaign.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...