Our experts set the record straight.
But will data privacy and internal resource concerns leave them calling for their mummies?
When it comes to personalization, testing, and tracking, it's anybody's game.
Email may be a mature marketing channel, but it still rocks. Here, a roundup of ways to jazz up your email marketing.
The business and finance publication uses data to get a read on its customers.
The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.
A recent survey from Accenture reveals a growing number of customers are willing to hand over their personal info in pursuit of a great deal.
The Myrtle Beach CVB uses an array of customer data to garner a 28% click-through rate on a video-based campaign.
A simple reward, apology, thank you, or reminder can go a long way with email subscribers.
Coastal.com CMO Braden Hoeppner is all about data—but never at the expense of the personal touch.
The seven must-haves for personalized marketing.
Today's marketer needs to be digital, mobile, social, personal, and always on.
Country Outfitter dressed up its marketing, and now email drives up to 66% of the brand's revenue.
When your charter is customer experience, your CX better be spot on—especially when mistakes happen. At CXPA, it is.
It might sound like a tautology, but it's not: Everything is marketing and marketing is everything.
A new tool aims to combine personalized content and online shopping into a visually appealing package that focuses on experience over mere transaction.
A new survey shows that personalization and predictions boost the retail bottom line.
Some quick info hits to keep you up-to-date, including the percentage of millennials who use many of the same brands that their parents use.
If you haven't tested your 'from' line, now is the time to do so.
Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.
Personalization alone isn't enough to attract customers. Here's why.
The definition—and appropriateness—of personalization is in the eye of the beholder. Here's how today's marketers define it, and what they consider to be too much.
Ebay's John Sheldon speaks with Direct Marketing News to break down the basics of personalization and what marketers really need to know.
In the ongoing personalization-versus-privacy debate, several realities have surfaced. Let's break it down.
Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.
Despite all the strides we've made in data science, many brands still segment their customers using very broad strokes. But that needs to change.
Personalization may look complicated, but if you know where it fits into your overall strategy, you can't go wrong.
The Automated Housing Referral Network relies on data and multichannel marketing to cater to its niche military audience.
A better option may be the New Mainstream, which takes a more consistent, targeted approach.
Some quick info hits to keep you up-to-date, including the percentage of marketers who say display advertising is dead or dying.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.