Stephen Upstone of LoopMe on the objectives and execution of video advertising
Working behind the scenes, Infutor helps to ensure that the 360 degree view of the consumer is based on good, timely data
Knowing what content you have available is the first step; serving it to the right person at the right time comes next
The "take-n-bake" pizza chain slices and dices previously unidentifiable customers by purchase patterns and sends them targeted Facebook ads
Digital billboards: What's new? Combine them with big data and personalization and you're looking at the future
Keith Sibson of PostUp explains the challenges facing programmatic, and why advertisers still like it anyway
Ratnakar Lavu talked about the department store chain's chatbot, mobile, and personalization initiatives at Retail's Big Show
The psychology of personalization
How the retail pharmacy chain uses customer data to make its marketing messages relevant
What do you do with all of that customer data? Microsoft uses it to tell customers about themselves
But how personalized do you need to get? How relevant is relevant enough?
How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.
How The Muse found success in personalized emails
An omni-channel customer service platform battles "dumb bots" with machine learning
SAP Hybris Travel Accelerator signals vertical specialization for the commerce, data and order brand
Asa Whillock, "Identity Czar," talks about solving the cross device identity problem
Tapad hit New York's sidewalks with its cross device identity message
RedPoint seeks to close the customer engagement gap
Forrester's Brendan Witcher explains why segmentation and personalization aren't enough to retain customers and how organizations can move towards truly tailored experiences.
Why a brand is emailing me at 1:12 and other promotional email mysteries
Finish Line pairs evergreen email campaigns with triggered personalized messaging
We explain the new way computers are making themselves smarter, and its relevance to digital marketing
Duncan McCall, CEO of Place IQ, discusses the importance of location to modeling consumer behavior
The outdoor apparel and equipment brand uses customer Web behavior to generate tailored recommendations and experiences.
Singapore-based dating app Paktor uses profile and behavioral data combined with testing to guide its personalization efforts.
For most marketers, personalization is the cure for ineffective content.
Tailored, targeted email helps the flower delivery company generate eight times more orders than its previous generic messages.
Nine marketing experts debate the strategy at a Domo-sponsored roundtable at the 2016 Marketing&Tech Innovation Summit.
But not everyone is following suit.
Yet, some salute the practice of personalized customer service.
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We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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