Personalization

The Wednesday Stack: Adobe Re-Architects the Experience Cloud

The Wednesday Stack: Adobe Re-Architects the Experience Cloud

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Headline news from Adobe Summit, plus updates from Bazaarvoice and Innovid

From Product to Customers: Ascend 2018

From Product to Customers: Ascend 2018

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We talk to product developers, customers, and Episerver's own B2B guru about detecting intent

Ramping Up for Advanced Television

Ramping Up for Advanced Television

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TiVo joined the conversation about advanced TV at this year's RampUp

Study: Consumers Are Creeped Out, And Brands Know It Too

Study: Consumers Are Creeped Out, And Brands Know It Too

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When does personalization cross the line?

The Shop Window Opens a Portal of Possibilities

The Shop Window Opens a Portal of Possibilities

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How Outernets is using data to personalize the window shopping experience

The Monday Stack: Rolling Thunder

The Monday Stack: Rolling Thunder

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The new Thunder Experience Cloud, an international data conundrum, and conference season is here

AIDA versus Micro-Moments: The Differences That Matter

AIDA versus Micro-Moments: The Differences That Matter

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Is the classic concept of AIDA (Attention, Interest, Desire and Action) being superseded by a focus on micro-moments? What are the similarities - and the differences that make an impactful difference?

DonorsChoose.org: Turning Transactions Into Email Celebrations

DonorsChoose.org: Turning Transactions Into Email Celebrations

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The nonprofit hit its one millionth project funding milestone in late January

Direct Mail or Email? Stamp or Swoosh?

Direct Mail or Email? Stamp or Swoosh?

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Is direct mail dead, is email dying, or is there enduring synergy between the two?

Personalized Marketing in Context

Personalized Marketing in Context

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Leaving personas behind to market to the individual customer, in the moment

Personalization: Are We There Yet?

Personalization: Are We There Yet?

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Using marketing technology and marketing strategy to make personalization a reality

Music and Massages: Voices from Dreamforce #3

Music and Massages: Voices from Dreamforce #3

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Two customers at the beginner and advanced stage of their Salesforce journey talk about putting data at the center of their marketing efforts

The Monday Stack: More Triggers, More Insights, More Real-Time Reporting

The Monday Stack: More Triggers, More Insights, More Real-Time Reporting

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Our weekly look at marketing technology and ops

One on One: The Customer is Fundamental, says Marco Scognamiglio

One on One: The Customer is Fundamental, says Marco Scognamiglio

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The RAPP global CEO talks about staying relevant to customers on a real-time basis

Personalization Means Fast Credit

Personalization Means Fast Credit

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Experian DataLabs uses vast data reserves in a smart way to help credit businesses target the right customers

Valued Walgreens Customer, Thank You...Signed Emily

Valued Walgreens Customer, Thank You...Signed Emily

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Hallmark Business Connections helped Walgreens thank some very special customers

One on One: Jim Dicso on Videos Which Reflect the Person Who Views Them

One on One: Jim Dicso on Videos Which Reflect the Person Who Views Them

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The CEO of SundaySky explains how video can be individually personalized at moment of rendering

B2C CRM Drives Personalization for Fashion Retailer

B2C CRM Drives Personalization for Fashion Retailer

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Cloud-based B2C CRM hub Zaius helps eCommerce sites derive a 360-degree view of customer activity

Toyota Turns to Twitter for Mood Marketing

Toyota Turns to Twitter for Mood Marketing

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How tweeting with emojis generates personalized "mood" video experiences

Engaging Audiences with a Smart CDP

Engaging Audiences with a Smart CDP

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What is a true CDP, and how can it increase engagement and conversion, and lower acquisition costs, for a range of businesses?

The Monday Stack: Personalization is Not Always Smart

The Monday Stack: Personalization is Not Always Smart

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Our weekly column about marketing tech and ops

The State of Audience Data

The State of Audience Data

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How Lotame Data Exchange is pushing the audience data envelope

Norton by Symantec Tries New Tech to Personalize Email Content

Norton by Symantec Tries New Tech to Personalize Email Content

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How the software security company is using OneSpot's content personalization platform with the intent of driving engagement and retention

How a Luxury Travel Brand Drives Personalization at Scale

How a Luxury Travel Brand Drives Personalization at Scale

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Jetlore's AI helps luxury travel company SecretEscapes personalize communications with millions of members

Adobe Target Gets Granular with Personalization

Adobe Target Gets Granular with Personalization

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Machine learning can power personalization of selected components across devices

Google Feed is a Tempting Feast for Marketers

Google Feed is a Tempting Feast for Marketers

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More personalization is in the cards with Google Feed

One on One: Eric Matisoff on Making Data Actionable

One on One: Eric Matisoff on Making Data Actionable

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Eric Matisoff of Adobe talks about how Adobe customers draw value from accurate, actionable, scalable data

Marketers Still Have Room to Grow Personalization Efforts

Marketers Still Have Room to Grow Personalization Efforts

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A new study shows that marketers are neglecting the most effective personalization and UX optimization tactics, leaving money on the table.

Carnival Corporation Cruises Towards IoT

Carnival Corporation Cruises Towards IoT

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The cruise company's chief experience and innovation officer discussed how Carnival Corporation is creating more personalized experiences for guests at Forrester's CXNYC Forum.

A Marketer's Best Friend

A Marketer's Best Friend

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How the dogged pursuit of personalization is beginning to play in video ads and movie trailers

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