Personalization

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

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Our experts set the record straight.

Marketers Place Personalization at the Top of the Priority Pyramid [Infographic]

Marketers Place Personalization at the Top of the Priority Pyramid [Infographic]

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But will data privacy and internal resource concerns leave them calling for their mummies?

Do Big-Budget Barons Monopolize Marketing Success? [Infographic]

Do Big-Budget Barons Monopolize Marketing Success? [Infographic]

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When it comes to personalization, testing, and tracking, it's anybody's game.

Don't Stop Believin' (in Email)

Don't Stop Believin' (in Email)

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Email may be a mature marketing channel, but it still rocks. Here, a roundup of ways to jazz up your email marketing.

Even The Economist Gets Personal

Even The Economist Gets Personal

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The business and finance publication uses data to get a read on its customers.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

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The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

The Great Value Exchange

The Great Value Exchange

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A recent survey from Accenture reveals a growing number of customers are willing to hand over their personal info in pursuit of a great deal.

Myrtle Beach Is Using Personalized Video to Attract Targeted Travelers

Myrtle Beach Is Using Personalized Video to Attract Targeted Travelers

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The Myrtle Beach CVB uses an array of customer data to garner a 28% click-through rate on a video-based campaign.

Why Email Marketing Remains So Effective

Why Email Marketing Remains So Effective

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A simple reward, apology, thank you, or reminder can go a long way with email subscribers.

A Highly Human Approach to Digital Marketing

A Highly Human Approach to Digital Marketing

Coastal.com CMO Braden Hoeppner is all about data—but never at the expense of the personal touch.

What the %!X&! Does "Personalized Marketing" Really Mean?

What the %!X&! Does "Personalized Marketing" Really Mean?

The seven must-haves for personalized marketing.

A Snapshot of the 21st Century Marketer

A Snapshot of the 21st Century Marketer

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Today's marketer needs to be digital, mobile, social, personal, and always on.

It's High Time for Personalized, Dynamic Emails

It's High Time for Personalized, Dynamic Emails

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Country Outfitter dressed up its marketing, and now email drives up to 66% of the brand's revenue.

This Is How CX Is Done in Email

This Is How CX Is Done in Email

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When your charter is customer experience, your CX better be spot on—especially when mistakes happen. At CXPA, it is.

We're Living in a Post-Marketing World

We're Living in a Post-Marketing World

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It might sound like a tautology, but it's not: Everything is marketing and marketing is everything.

CoreMedia Launches Next Gen Experiential E-com Tool

CoreMedia Launches Next Gen Experiential E-com Tool

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A new tool aims to combine personalized content and online shopping into a visually appealing package that focuses on experience over mere transaction.

Personalization Proves to be a Golden Marketing Strategy

Personalization Proves to be a Golden Marketing Strategy

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A new survey shows that personalization and predictions boost the retail bottom line.

Fast Facts: May 2014

Fast Facts: May 2014

Some quick info hits to keep you up-to-date, including the percentage of millennials who use many of the same brands that their parents use.

Email 'From' Lines: Why You Should Care

Email 'From' Lines: Why You Should Care

If you haven't tested your 'from' line, now is the time to do so.

The Tweet Beat: Marketo and Acxiom Shake Hands

The Tweet Beat: Marketo and Acxiom Shake Hands

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Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.

Personalizing Personalization

Personalizing Personalization

Personalization alone isn't enough to attract customers. Here's why.

The Payoff of Website Personalization

The Payoff of Website Personalization

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Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.

Are Marketers Getting Too Personal?

Are Marketers Getting Too Personal?

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The definition—and appropriateness—of personalization is in the eye of the beholder. Here's how today's marketers define it, and what they consider to be too much.

eBay Enterprise Bids on Personalization

eBay Enterprise Bids on Personalization

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Ebay's John Sheldon speaks with Direct Marketing News to break down the basics of personalization and what marketers really need to know.

Too Personal? It Depends.

Too Personal? It Depends.

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In the ongoing personalization-versus-privacy debate, several realities have surfaced. Let's break it down.

Winning in the 'Age of Me'

Winning in the 'Age of Me'

Despite all the strides we've made in data science, many brands still segment their customers using very broad strokes. But that needs to change.

Take Your Marketing Personally

Take Your Marketing Personally

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Personalization may look complicated, but if you know where it fits into your overall strategy, you can't go wrong.

Content Marketing and Data Make Up AHRN.com's Brigade

Content Marketing and Data Make Up AHRN.com's Brigade

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The Automated Housing Referral Network relies on data and multichannel marketing to cater to its niche military audience.

Is the Total Market Approach the Way to Reach Multicultural Customers?

Is the Total Market Approach the Way to Reach Multicultural Customers?

A better option may be the New Mainstream, which takes a more consistent, targeted approach.

Fast Facts: March 2014

Fast Facts: March 2014

Some quick info hits to keep you up-to-date, including the percentage of marketers who say display advertising is dead or dying.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...