Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.
Personalization alone isn't enough to attract customers. Here's why.
Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.
The definition—and appropriateness—of personalization is in the eye of the beholder. Here's how today's marketers define it, and what they consider to be too much.
Ebay's John Sheldon speaks with Direct Marketing News to break down the basics of personalization and what marketers really need to know.
In the ongoing personalization-versus-privacy debate, several realities have surfaced. Let's break it down.
Despite all the strides we've made in data science, many brands still segment their customers using very broad strokes. But that needs to change.
Personalization may look complicated, but if you know where it fits into your overall strategy, you can't go wrong.
The Automated Housing Referral Network relies on data and multichannel marketing to cater to its niche military audience.
A better option may be the New Mainstream, which takes a more consistent, targeted approach.
Some quick info hits to keep you up-to-date, including the percentage of marketers who say display advertising is dead or dying.
Direct mail needs to address the exacting standard of today's demanding customers. It's time to personalize every step of the direct mail process.
Yes, direct mail marketing still pays off—usually more than its digital counterparts.
The global insurance company uses data and segmentation to personalize its site experience for small business owners.
So why can't airline loyalty programs and their credit card partners get it right?
The consumer Web has given rise to a new normal. We want it personal. We want it perfect. And we want it now.
Erick Brethenoux, director of business analytics and decision management strategy at IBM, explains why data is at the heart of customer centricity.
What's in our inbox this month: Cruise Line Emails. Some you want to keep, others you might want to toss overboard.
Say what you will about direct selling, for custom men's luxury clothier J.Hilburn, direct-to-consumer is the perfect fit.
The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.
Marketers now can better define and deliver truly one-to-one customer experiences.
Data has been a marketing currency for years—but the rise of digital media has changed the rules.
MyBuys CMO Dan Druker on why customer-centricity isn't an option—it's a necessity. If you want to have customers, that is.
Everything revolves around the customer for this discount seller of vitamins and nutritional supplements.
A growing number of marketers are making digital marketing a top-shelf priority.
The holidays: It's the most wonderful time of the year. It's also the time of year when marketers and retailers are heavily focused on driving all-important revenues. They have to be.
I've asked the Direct Marketing News team to share their 2014 predictions, based on their many conversations with pundits from the industry. Here's what they had to say.
Customers want personalized experiences throughout the entire customer journey.
The mobile landscape is changing. Here are three key shifts marketers should keep in mind and prepare for.
Decision-making by committee gets you nowhere. You might not be drowning, but you're treading water—and that won't help you bottom line.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.