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 Personalization

Dish Network misses mark on static 'offer'

February 01, 2012

Talk about your "static" emails. On Jan. 2, Dish Network contacted a Direct Marketing News staffer who willingly agreed to accept emails from the satellite TV services provider. Poor staffer.
 

Maximizing email

February 01, 2012

Avoiding common email marketing mistakes will ultimately drive better campaign ROI.
 

Despite rewards, some brands fail to send targeted emails

February 01, 2012

At Orbitz, targeting based on demographic and psychographic data is so refined that the company sends out campaigns to as little as 10 people.
 

Q&A: Paul Notzold, group creative director, Aspen Marketing Services

February 01, 2012

Paul Notzold, group creative director at Aspen Marketing Services, a division of Epsilon, says good targeting is about building authentic experiences.
 

Delivered: Targeted consumer emails

February 01, 2012

What's in our mailbox this month: Targeted consumer emails from Panera's, Rewards "R" Us, Shari's Berries and Go Daddy. Who had a bright idea and what belongs in the trashbin?
 

Macy's CMO shares loyalty insights at NRF Big Show

January 16, 2012

Macy's discussed loyalty tactics and shared details about MyMacy's, its consumer-centric collaboration with dunnhumby USA, at the National Retail Federation Big Show on Jan. 16 in New York City.
 

2012 Essential Guide to Direct Marketing

January 06, 2012

The 2012 Essential Guide to Direct Marketing is now available for $19.95 as a pdf. Click above to download.
 

Marketing trends get personal in 2012

December 21, 2011

Targeting and personalization techniques are going to be hot stuff in 2012 and marketers will have to stay up-to-date or possibly be left in the dust.
 

Taking some of the 'you' out of YouTube?

December 14, 2011

YouTube has a whole new look and feel — and some people just aren't digging it.
 

Q&A: Bill Bass, president, Charming Direct division, Charming Shoppes

December 01, 2011

Bill Bass, president of the Charming 
Direct division of Charming Shoppes, discusses the retailer's digital tactics
 

Ritz-Carlton CMO reinvents luxury

Alex Palmer December 01, 2011

Once Chris Gabaldon, chief sales and marketing officer of The Ritz-Carlton Hotel Co. starts talking about his brand, it's hard for him to stop. He gets on a roll, effusing about how the company has navigated the recession, or its recent brand repositioning, or the launch of its loyalty program, The Ritz-Carlton Rewards. Gabaldon's enthusiasm is, as they say, contagious.
 

AllPosters.com masters deliverability with its Gmail users and bypasses spam folder

November 01, 2011

Art.com's AllPosters.com uses the imagery of vintage movie posters and famous artworks like Vincent van Gogh's "Starry Night" to spice up email marketing messages. Of course, if the email is not delivered, those beautiful images are meaningless. So when the e-commerce company had trouble getting through to Gmail accounts, it aimed to get to the bottom of the problem.
 

Improve email response rates with timing and relevancy

Stephanie Miller, Aprimo September 01, 2011

Customers and prospects seem to have less patience than ever. Email marketers need to cut through the clutter.
 

Drive e-commerce with tailored email tactics

August 01, 2011

Despite big headlines around social media and mobile, email marketing is still the most effective way for e-commerce companies to drive sales online. It is often the central component within digital plans as e-commerce marketers rely on the medium for building relationships and earning revenue
 

Personalized e-mails prove most effective

October 06, 2010

Companies bolster e-marketing results by generating individually tailored messages with the help of data gleaned from customers' shopping and browsing histories
 

Inbox Insider: Want to be 'down with the kids?' Don't pander

July 20, 2010

I had several interesting conversations about e-mail marketing to teens while working on an upcoming feature about college marketing for our August 9 issue.
 

Xerox CMO tells marketers to get personal with customers at Digital Marketing Days keynote

June 15, 2010

Marketers should focus on creating personal relationships, like Americans in the 1950s had with their corner grocers, rather than only employing new technologies, Christa Carone, CMO of Xerox, told attendees of the Digital Marketing Days conference in New York June 15.
 

Steve Madden's online sales jump after site redesign

June 11, 2010

Steve Madden improved its online conversation rate by 112% since last year, partially by redesigning its e-commerce site to incorporate additional customer personalization, said Andrew Koven, president of e-commerce and customer experience at the shoe and bag retailer.
 

After test program, Ford rolls out more relevant direct mail strategy

September 29, 2009

Following a test earlier this year, Ford is launching a variable data print strategy for its direct mail program that will result in consumers receiving more than 1 million pieces of relevant mail annually. The automaker is rolling out the program across its entire portfolio of extended service products, a process it expects to complete in the next six months. Ford hopes the more than 1 million pieces of annual direct mail will result in "an increase of tens of millions of dollars" in sales, said Mark Bardusch, national sales and marketing manager of extended service business at Ford.
 

Zappos.com lets customers try on customization

September 23, 2009

Online shoe retailer Zappos.com is increasingly focused on building long-term relationships with customers via social networking features, one of the company's marketing strategists explained to DMNews. Preliminary results are promising, with increases in the number of pages viewed per visit and sales, since it added the features.
 

How to better personalize your digital marketing

Pete Olson is VP of product management at Amadesa. July 27, 2009

As direct marketers navigate this uncertain economy, making ad dollars work harder requires more than just getting visitors to their site. A recent Forbes.com survey identified conversions as the leading gauge of success among 82% of direct marketers.