Personalization

A Shallow Guide to Deep Learning

A Shallow Guide to Deep Learning

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We explain the new way computers are making themselves smarter, and its relevance to digital marketing

One on One: Consumers Moving Across the World, with Duncan McCall

One on One: Consumers Moving Across the World, with Duncan McCall

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Duncan McCall, CEO of Place IQ, discusses the importance of location to modeling consumer behavior

Personalization Helps Marmot Improve Conversion Rates

Personalization Helps Marmot Improve Conversion Rates

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The outdoor apparel and equipment brand uses customer Web behavior to generate tailored recommendations and experiences.

Personalization Makes the Customer Grow Fonder

Personalization Makes the Customer Grow Fonder

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Singapore-based dating app Paktor uses profile and behavioral data combined with testing to guide its personalization efforts.

Is Personalized Content Just What the Doctor Ordered? [Infographic]

Is Personalized Content Just What the Doctor Ordered? [Infographic]

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For most marketers, personalization is the cure for ineffective content.

Teleflora Delivers Personal Shopping Experiences Through Email

Teleflora Delivers Personal Shopping Experiences Through Email

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Tailored, targeted email helps the flower delivery company generate eight times more orders than its previous generic messages.

Is Hyperpersonalization Creepy or Crucial?

Is Hyperpersonalization Creepy or Crucial?

Nine marketing experts debate the strategy at a Domo-sponsored roundtable at the 2016 Marketing&Tech Innovation Summit.

Consumers Are Guarded About Their Data [Infographic]

Consumers Are Guarded About Their Data [Infographic]

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Yet, some salute the practice of personalized customer service.

In 2016, All Roads Will Lead to Email

In 2016, All Roads Will Lead to Email

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Multichannel dreams will find fruition in inboxes as emailers dig deeper into their data, experts say.

Boomtrain Makes a Stop At Oracle

Boomtrain Makes a Stop At Oracle

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It's Amazon-level identity graphing for the masses, says CEO Nick Edwards.

3 Marketing Tactics to Use at Your Thanksgiving Table

3 Marketing Tactics to Use at Your Thanksgiving Table

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Does the idea of dining with an overflowing table of persnickety dinner guests stress you out? Don't fret; apply these marketing best practices instead.

Learning How to Adopt a Retail Mind-set in a Nonprofit World

Learning How to Adopt a Retail Mind-set in a Nonprofit World

Customers expect personalization. Here's how DonorsChoose.org aces its email and online experiences.

Investors Hop On Board the Boomtrain

Investors Hop On Board the Boomtrain

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The cross-channel personalization platform receives $12 million from Sierra Ventures and others.

Extra Space Storage Goes the Extra Mile to Forge Customer Connections

Extra Space Storage Goes the Extra Mile to Forge Customer Connections

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Email personalization packages up a 50% increase in attributed conversation rate for the self-storage company.

Data Is Top Dog in Personalization

Data Is Top Dog in Personalization

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One pet insurance company learns that when it comes to personalization, a little data can go a long way.

Consumers Refuse to Be Part of the Same Crop [Infographic]

Consumers Refuse to Be Part of the Same Crop [Infographic]

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To grow their business, marketers must cultivate personalization.

What Works (and What Doesn't) in Email Marketing

What Works (and What Doesn't) in Email Marketing

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A new study finds that visual elements and offer-laden emails boost engagement; batch-and-blast messages don't.

The House That Data Built: Use Digital Intelligence To Drive Individualization

The House That Data Built: Use Digital Intelligence To Drive Individualization

Do you struggle to recognize the individuals who engage with your brand across digital touchpoints and thus fail to personalize their experience in a way that really moves the needle? You're not alone.

Lifescript Strengthens Personalization for a 20% Lift

Lifescript Strengthens Personalization for a 20% Lift

The online health resource uses more than 400 behavioral characteristics to segment its users.

Tailored Experiences Are the Perfect Fit for Joe's Jeans

Tailored Experiences Are the Perfect Fit for Joe's Jeans

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The premium denim brand provides a personalized shopper experience that's a cut above the rest by bringing the benefits of the in-store experience to the online realm.

At What Point Does Personalization Stop Paying?

At What Point Does Personalization Stop Paying?

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Prime the personalization pump, for sure, says an agency head, but shut 'er down when the money stops flowing in.

 Personalized Email Is Ideal for Commerce-Centric Conversation

Personalized Email Is Ideal for Commerce-Centric Conversation

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Multi-brand apparel licensing company La Jolla Group is dressing up its omnichannel marketing strategy by adding personalization to its email campaigns.

Marketers Prioritize Personalization

Marketers Prioritize Personalization

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91% of marketers either use or plan to use personalization within the next year.

Marketers Prioritize Personalization

Marketers Prioritize Personalization

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91% of marketers either use or plan to use personalization within the next year.

Optimizely Introduces Personalization

Optimizely Introduces Personalization

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The tool is built on the Experience Optimization Platform, so users can take advantage of Optimizely's other integrations.

Optimizely Introduces Personalization

Optimizely Introduces Personalization

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The tool is built on the Experience Optimization Platform, so users can take advantage of Optimizely's other integrations.

The Biggest Marketing Opportunities in 2015

The Biggest Marketing Opportunities in 2015

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More data, more tools, and more opportunity for marketers in retail. Here's a quick breakdown of eTail's latest report on digital marketing trends.

How to Give Email That Personal Touch

How to Give Email That Personal Touch

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A personal touch can ignite conversations, build relationships—and boost sales.

Personalization Redux

Personalization Redux

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How "personal" should you get with customers? It depends.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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