"Treat your customers like individuals." You hear that all the time. Yes, but, I mean, how?
Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%.
Specialty retailer Destination XL Group says data and personalization are essential to finding the perfect fit.
What my mother and my favorite brands should have in common.
Marketers need to build one-to-one relationships to cut through the marketing clutter.
All marketers want to be relevant, but many are confounded by how to do so cost effectively.
One area marketers should be paying particular attention to when it comes to personalization is email. Email yogi Sundeep Kapur shares some tips in the lead-up to the SES Conference in NYC.
For resource-strapped businesses, is this a viable path to personalize direct mail?
There are four key challenges marketers must "embrace" to ensure the effectiveness of direct mail in a multichannel world.
For consumers, personalization is the true value of providing personal preference data.
5 ways companies can be more dynamic with their content marketing.
To score with customers, marketers need a new game plan.
Marketers have mere seconds to capture customers' fleeting attention. Do your communications resonate, motivate, and differentiate?
Today an individual is more than just a user or buyer of products and services. Empowered by their personal devices, people engage with brands in multiple roles.
Email: It's the one tool that is a must-have in any online marketer's arsenal, but how do you ensure your emails stand out from the crowd?
The data is available to create personalized customer experiences. But few marketers are ready to deliver them, says one CMO.
How can online businesses provide the personalized and dynamic experience that consumers expect? By treating each site visitor like the unique individuals they are.
Most consumers are willing to give a little personal information to receive targeted ads.
Dry, tidy, "professional sounding" articles, videos, and photos don't connect with your customers anymore.
Video messaging evolves from broadcasted to personalized.
R&R can be a scarce commodity among 20- and 30-something moms, which is why Chateau Ste. Michelle, a Washington state-based winery known for its Riesling, turned to Seattle agency Cole & Weber United to uncork an integrated campaign centered on a Facebook application that helps users determine their ideal wine-drinking scenario.
An integrated marketing solution can really benefit a business's bottom-line.
These quick tips and tricks make all the difference between closing the next sale or ending up in the junk folder.
You want to strike a chord with your customers and prospects. But as you can imagine, the more complex the personalization, the harder it is to put it together.
What happens when messages are sent within a printed business document? You may be surprised to know that they get read.
Understanding the role of print and production in achieving hyper-personalization is critical, so consider the following four tips to drive the effectiveness and efficiency of your next direct marketing campaign.
Customer experience is king when it comes to travel this holiday season.
Yes, it's the thought that counts when it comes to gifting...but what if the thought was, well, better and personalized?
Wendy's' nutrition app allows users to customize meals based on desired caloric intake or by selecting items from its menu.
Today, auto manufacturers are incorporating elements such as social media contests and outreach to distinguish their respective brands.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.