Personalization

Send Emails Your Subscribers Actually Want to Read

Send Emails Your Subscribers Actually Want to Read

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A recent study reinforces that personalization helps marketers' messages stand out in the inbox.

BCBG Masters the ABCs of Effective (and Profitable) Email Marketing

BCBG Masters the ABCs of Effective (and Profitable) Email Marketing

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The style-centric brand gives its email marketing a major makeover.

Email Marketers Make a Big Impact With Big Data

Email Marketers Make a Big Impact With Big Data

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Finally, email campaigns emerge from the Dark Ages with today's major infusion of Big Data.

Personalization Is Paramount for Pleasing Purchasers

Personalization Is Paramount for Pleasing Purchasers

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Half of Americans buy more from e-tailers who personalize their customer experience across all touch points.

How to Make Big Data Work for You

How to Make Big Data Work for You

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In this age of data, marketers still struggle with how to bridge the gap between perceived value and actual return. Here, analysts explain how to finally realize the promise of Big Data.

80 Percent of Americans Enjoy Purchase-Based Recommendations in Email

80 Percent of Americans Enjoy Purchase-Based Recommendations in Email

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When data drives relevancy, everybody wins.

Customer Engagement and Customer Insight Are Inextricably Linked

Customer Engagement and Customer Insight Are Inextricably Linked

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Do you know your customers well enough to make an engaging connection?

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

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Our experts set the record straight.

Marketers Place Personalization at the Top of the Priority Pyramid [Infographic]

Marketers Place Personalization at the Top of the Priority Pyramid [Infographic]

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But will data privacy and internal resource concerns leave them calling for their mummies?

Do Big-Budget Barons Monopolize Marketing Success? [Infographic]

Do Big-Budget Barons Monopolize Marketing Success? [Infographic]

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When it comes to personalization, testing, and tracking, it's anybody's game.

Don't Stop Believin' (in Email)

Don't Stop Believin' (in Email)

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Email may be a mature marketing channel, but it still rocks. Here, a roundup of ways to jazz up your email marketing.

Even The Economist Gets Personal

Even The Economist Gets Personal

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The business and finance publication uses data to get a read on its customers.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

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The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

The Great Value Exchange

The Great Value Exchange

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A recent survey from Accenture reveals a growing number of customers are willing to hand over their personal info in pursuit of a great deal.

Myrtle Beach Is Using Personalized Video to Attract Targeted Travelers

Myrtle Beach Is Using Personalized Video to Attract Targeted Travelers

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The Myrtle Beach CVB uses an array of customer data to garner a 28% click-through rate on a video-based campaign.

Why Email Marketing Remains So Effective

Why Email Marketing Remains So Effective

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A simple reward, apology, thank you, or reminder can go a long way with email subscribers.

A Highly Human Approach to Digital Marketing

A Highly Human Approach to Digital Marketing

Coastal.com CMO Braden Hoeppner is all about data—but never at the expense of the personal touch.

What the %!X&! Does "Personalized Marketing" Really Mean?

What the %!X&! Does "Personalized Marketing" Really Mean?

The seven must-haves for personalized marketing.

A Snapshot of the 21st Century Marketer

A Snapshot of the 21st Century Marketer

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Today's marketer needs to be digital, mobile, social, personal, and always on.

It's High Time for Personalized, Dynamic Emails

It's High Time for Personalized, Dynamic Emails

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Country Outfitter dressed up its marketing, and now email drives up to 66% of the brand's revenue.

This Is How CX Is Done in Email

This Is How CX Is Done in Email

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When your charter is customer experience, your CX better be spot on—especially when mistakes happen. At CXPA, it is.

We're Living in a Post-Marketing World

We're Living in a Post-Marketing World

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It might sound like a tautology, but it's not: Everything is marketing and marketing is everything.

CoreMedia Launches Next Gen Experiential E-com Tool

CoreMedia Launches Next Gen Experiential E-com Tool

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A new tool aims to combine personalized content and online shopping into a visually appealing package that focuses on experience over mere transaction.

Personalization Proves to be a Golden Marketing Strategy

Personalization Proves to be a Golden Marketing Strategy

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A new survey shows that personalization and predictions boost the retail bottom line.

Fast Facts: May 2014

Fast Facts: May 2014

Some quick info hits to keep you up-to-date, including the percentage of millennials who use many of the same brands that their parents use.

Email 'From' Lines: Why You Should Care

Email 'From' Lines: Why You Should Care

If you haven't tested your 'from' line, now is the time to do so.

The Tweet Beat: Marketo and Acxiom Shake Hands

The Tweet Beat: Marketo and Acxiom Shake Hands

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Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.

Personalizing Personalization

Personalizing Personalization

Personalization alone isn't enough to attract customers. Here's why.

The Payoff of Website Personalization

The Payoff of Website Personalization

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Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.

Are Marketers Getting Too Personal?

Are Marketers Getting Too Personal?

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The definition—and appropriateness—of personalization is in the eye of the beholder. Here's how today's marketers define it, and what they consider to be too much.

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