Personalization

Learning From Retailers Past: How TechStyle Modernizes Personalization

Learning From Retailers Past: How TechStyle Modernizes Personalization

Marketers need to present customers with the right message and the right product at the right time

A Rainbow Cloud for a Nuanced Customer Journey

A Rainbow Cloud for a Nuanced Customer Journey

By

Salesforce announces enhancements to the Commerce Cloud — formerly known as Demandware. The first part of a two-part feature

The Monday Stack: Heard of CCM?

The Monday Stack: Heard of CCM?

By

Our weekly column about marketing tech and ops

One on One: Ric Elert and the Person-Centric Approach

One on One: Ric Elert and the Person-Centric Approach

By

Ric Elert of Conversant describes how data picks out the unique (anonymized) customer

David's Bridal and Pinterest Want You To Be Your Own Bride

David's Bridal and Pinterest Want You To Be Your Own Bride

By

The popular wedding brand teams with one of the most popular visual platforms to drive organic engagement.

Campaign Monitor Pivots to CRM

Campaign Monitor Pivots to CRM

By

The acquisition of Tagga puts Campaign Monitor in the B2C CRM race

Act-On Gets Adaptive

Act-On Gets Adaptive

By

Machine learning can take marketers beyond personas

Five Important Takeaways From eTail West

Five Important Takeaways From eTail West

Data, personalization, and Amazon all hot topics

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

By

Stephen Upstone of LoopMe on the objectives and execution of video advertising

Infutor: Enabling Identity Completion

Infutor: Enabling Identity Completion

By

Working behind the scenes, Infutor helps to ensure that the 360 degree view of the consumer is based on good, timely data

OneSpot Helps Optimize IBM Security Content

OneSpot Helps Optimize IBM Security Content

By

Knowing what content you have available is the first step; serving it to the right person at the right time comes next

Papa Murphy's Bakes Segmentation into Its Social Campaign

Papa Murphy's Bakes Segmentation into Its Social Campaign

By

The "take-n-bake" pizza chain slices and dices previously unidentifiable customers by purchase patterns and sends them targeted Facebook ads

The Future of Smart Billboards

The Future of Smart Billboards

By

Digital billboards: What's new? Combine them with big data and personalization and you're looking at the future

One on One: There's a Problem with Programmatic, says Keith Sibson

One on One: There's a Problem with Programmatic, says Keith Sibson

By

Keith Sibson of PostUp explains the challenges facing programmatic, and why advertisers still like it anyway

The Technology Kohl's CTO Is Using to Drive Retail Transformation

The Technology Kohl's CTO Is Using to Drive Retail Transformation

By

Ratnakar Lavu talked about the department store chain's chatbot, mobile, and personalization initiatives at Retail's Big Show

In the Future Tech Will Change, People Won't

In the Future Tech Will Change, People Won't

By

The psychology of personalization

6 Personalization Practices from Walgreens' Balance Rewards Program

6 Personalization Practices from Walgreens' Balance Rewards Program

By

How the retail pharmacy chain uses customer data to make its marketing messages relevant

New Xbox Campaign Bridges Content Marketing and Personalization

New Xbox Campaign Bridges Content Marketing and Personalization

By

What do you do with all of that customer data? Microsoft uses it to tell customers about themselves

Marketers Have to Stop Chasing One-to-one Personalization

Marketers Have to Stop Chasing One-to-one Personalization

But how personalized do you need to get? How relevant is relevant enough?

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

By

How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.

Finding The Muse in Email Marketing

Finding The Muse in Email Marketing

By

How The Muse found success in personalized emails

One on One: Fred Hsu on Training Smart Chatbots

One on One: Fred Hsu on Training Smart Chatbots

By

An omni-channel customer service platform battles "dumb bots" with machine learning

Bringing the Retail Experience to Travel

Bringing the Retail Experience to Travel

By

SAP Hybris Travel Accelerator signals vertical specialization for the commerce, data and order brand

One on One: Asa Whillock on Adobe's Device Co-Operative

One on One: Asa Whillock on Adobe's Device Co-Operative

By

Asa Whillock, "Identity Czar," talks about solving the cross device identity problem

Tapad Takes it to the Streets

Tapad Takes it to the Streets

By

Tapad hit New York's sidewalks with its cross device identity message

Digging the Data Pool After Tearing Down the Silo

Digging the Data Pool After Tearing Down the Silo

By

RedPoint seeks to close the customer engagement gap

Stop Segmenting; Start Individualizing

Stop Segmenting; Start Individualizing

By

Forrester's Brendan Witcher explains why segmentation and personalization aren't enough to retain customers and how organizations can move towards truly tailored experiences.

An Analysis of All The Promotional Emails I Received Before Noon

An Analysis of All The Promotional Emails I Received Before Noon

By

Why a brand is emailing me at 1:12 and other promotional email mysteries

Personalized Emails Cross the Finish Line

Personalized Emails Cross the Finish Line

By

Finish Line pairs evergreen email campaigns with triggered personalized messaging

A Shallow Guide to Deep Learning

A Shallow Guide to Deep Learning

By

We explain the new way computers are making themselves smarter, and its relevance to digital marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above