May 22, 2013
"Treat your customers like individuals." You hear that all the time. Yes, but, I mean, how?
April 29, 2013
Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%.
April 16, 2013
Specialty retailer Destination XL Group says data and personalization are essential to finding the perfect fit.
April 10, 2013
What my mother and my favorite brands should have in common.
April 04, 2013
Marketers need to build one-to-one relationships to cut through the marketing clutter.
March 28, 2013
All marketers want to be relevant, but many are confounded by how to do so cost effectively.
March 19, 2013
One area marketers should be paying particular attention to when it comes to personalization is email. Email yogi Sundeep Kapur shares some tips in the lead-up to the SES Conference in NYC.
March 18, 2013
For resource-strapped businesses, is this a viable path to personalize direct mail?
March 18, 2013
There are four key challenges marketers must "embrace" to ensure the effectiveness of direct mail in a multichannel world.
March 18, 2013
For consumers, personalization is the true value of providing personal preference data.
March 15, 2013
5 ways companies can be more dynamic with their content marketing.
March 15, 2013
To score with customers, marketers need a new game plan.
March 13, 2013
Marketers have mere seconds to capture customers' fleeting attention. Do your communications resonate, motivate, and differentiate?
March 01, 2013
Today an individual is more than just a user or buyer of products and services. Empowered by their personal devices, people engage with brands in multiple roles.
February 28, 2013
Email: It's the one tool that is a must-have in any online marketer's arsenal, but how do you ensure your emails stand out from the crowd?
February 06, 2013
The data is available to create personalized customer experiences. But few marketers are ready to deliver them, says one CMO.
January 22, 2013
How can online businesses provide the personalized and dynamic experience that consumers expect? By treating each site visitor like the unique individuals they are.
January 18, 2013
Most consumers are willing to give a little personal information to receive targeted ads.
December 06, 2012
Dry, tidy, "professional sounding" articles, videos, and photos don't connect with your customers anymore.
December 05, 2012
Video messaging evolves from broadcasted to personalized.
December 01, 2012
R&R can be a scarce commodity among 20- and 30-something moms, which is why Chateau Ste. Michelle, a Washington state-based winery known for its Riesling, turned to Seattle agency Cole & Weber United to uncork an integrated campaign centered on a Facebook application that helps users determine their ideal wine-drinking scenario.
December 01, 2012
An integrated marketing solution can really benefit a business's bottom-line.
November 27, 2012
These quick tips and tricks make all the difference between closing the next sale or ending up in the junk folder.
November 01, 2012
You want to strike a chord with your customers and prospects. But as you can imagine, the more complex the personalization, the harder it is to put it together.
November 01, 2012
What happens when messages are sent within a printed business document? You may be surprised to know that they get read.
November 01, 2012
Understanding the role of print and production in achieving hyper-personalization is critical, so consider the following four tips to drive the effectiveness and efficiency of your next direct marketing campaign.
October 31, 2012
Customer experience is king when it comes to travel this holiday season.
October 03, 2012
Yes, it's the thought that counts when it comes to gifting...but what if the thought was, well, better and personalized?
October 01, 2012
Wendy's' nutrition app allows users to customize meals based on desired caloric intake or by selecting items from its menu.
October 01, 2012
Today, auto manufacturers are incorporating elements such as social media contests and outreach to distinguish their respective brands.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
