The holidays: It's the most wonderful time of the year. It's also the time of year when marketers and retailers are heavily focused on driving all-important revenues. They have to be.
I've asked the Direct Marketing News team to share their 2014 predictions, based on their many conversations with pundits from the industry. Here's what they had to say.
Customers want personalized experiences throughout the entire customer journey.
The mobile landscape is changing. Here are three key shifts marketers should keep in mind and prepare for.
Decision-making by committee gets you nowhere. You might not be drowning, but you're treading water—and that won't help you bottom line.
Sometimes even relevant marketing can walk the fine line of being cool or creepy to a customer.
At the core of every marketing campaign is a bid for retention.
Personalization in email is table stakes. Engagement is now the unmatched asset in the battle to retain customers.
Some quick info hits to keep you up-to-date, including the percentage of customers who complain they receive too many marketing emails.
Friendly Chevrolet in Fridley, MN combines the one-to-one personalization of retail together with the detailed customer intelligence provided by behavior targeting.
A lack of digital education is keeping marketers up at night.
Today's consumers expect that the sale is just the beginning of a journey of increasingly personalized and sustained engagement.
With the right mix of technology and the personal touch, marketers can be more "social" with their social media efforts.
Why marketers need to focus on "you."
SASS Global Travel hit the slopes with personalized video messages to its superfans.
The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.
Some quick info hits to keep you up-to-date, including the percentage of consumers who open retailers' emails almost every time they receive them.
Marketers are obsessed with email—and for good reasons. It's effective.
The digital marketing technology provider's new Smart Content tool aims to help deliver relevant, personalized website content.
Personalize your email so that it's relevant to each individual customer and maybe you'll have the beginning of a beautiful relationship.
5 guiding principles marketers can follow as they journey forward into the (direct) marketing future.
Just like their B2C counterparts, B2B marketers need to optimize email targeting to grab customers' attention, and fast.
Get the Demandbase whitepaper you need to create targeted, relevant, connected conversations with your customers at every stage of the buying cycle.
Today's consumers want marketers to make it personal.
Sometimes it's good to tell customers, "Here's what you don't need to buy from us."
The Atlanta-based bank's optimized website pays dividends.
Adobe's purchase of Neolane has industry insiders wondering how big the battle will get in the race to capture share in the burgeoning marketing automation space.
Revolve Clothing implemented a messaging strategy around customer segmentation and insight.
"Treat your customers like individuals." You hear that all the time. Yes, but, I mean, how?
Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.