Personalization

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

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Stephen Upstone of LoopMe on the objectives and execution of video advertising

Infutor: Enabling Identity Completion

Infutor: Enabling Identity Completion

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Working behind the scenes, Infutor helps to ensure that the 360 degree view of the consumer is based on good, timely data

OneSpot Helps Optimize IBM Security Content

OneSpot Helps Optimize IBM Security Content

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Knowing what content you have available is the first step; serving it to the right person at the right time comes next

Papa Murphy's Bakes Segmentation into Its Social Campaign

Papa Murphy's Bakes Segmentation into Its Social Campaign

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The "take-n-bake" pizza chain slices and dices previously unidentifiable customers by purchase patterns and sends them targeted Facebook ads

The Future of Smart Billboards

The Future of Smart Billboards

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Digital billboards: What's new? Combine them with big data and personalization and you're looking at the future

One on One: There's a Problem with Programmatic, says Keith Sibson

One on One: There's a Problem with Programmatic, says Keith Sibson

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Keith Sibson of PostUp explains the challenges facing programmatic, and why advertisers still like it anyway

The Technology Kohl's CTO Is Using to Drive Retail Transformation

The Technology Kohl's CTO Is Using to Drive Retail Transformation

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Ratnakar Lavu talked about the department store chain's chatbot, mobile, and personalization initiatives at Retail's Big Show

In the Future Tech Will Change, People Won't

In the Future Tech Will Change, People Won't

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The psychology of personalization

6 Personalization Practices from Walgreens' Balance Rewards Program

6 Personalization Practices from Walgreens' Balance Rewards Program

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How the retail pharmacy chain uses customer data to make its marketing messages relevant

New Xbox Campaign Bridges Content Marketing and Personalization

New Xbox Campaign Bridges Content Marketing and Personalization

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What do you do with all of that customer data? Microsoft uses it to tell customers about themselves

Marketers Have to Stop Chasing One-to-one Personalization

Marketers Have to Stop Chasing One-to-one Personalization

But how personalized do you need to get? How relevant is relevant enough?

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

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How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.

Finding The Muse in Email Marketing

Finding The Muse in Email Marketing

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How The Muse found success in personalized emails

One on One: Fred Hsu on Training Smart Chatbots

One on One: Fred Hsu on Training Smart Chatbots

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An omni-channel customer service platform battles "dumb bots" with machine learning

Bringing the Retail Experience to Travel

Bringing the Retail Experience to Travel

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SAP Hybris Travel Accelerator signals vertical specialization for the commerce, data and order brand

One on One: Asa Whillock on Adobe's Device Co-Operative

One on One: Asa Whillock on Adobe's Device Co-Operative

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Asa Whillock, "Identity Czar," talks about solving the cross device identity problem

Tapad Takes it to the Streets

Tapad Takes it to the Streets

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Tapad hit New York's sidewalks with its cross device identity message

Digging the Data Pool After Tearing Down the Silo

Digging the Data Pool After Tearing Down the Silo

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RedPoint seeks to close the customer engagement gap

Stop Segmenting; Start Individualizing

Stop Segmenting; Start Individualizing

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Forrester's Brendan Witcher explains why segmentation and personalization aren't enough to retain customers and how organizations can move towards truly tailored experiences.

An Analysis of All The Promotional Emails I Received Before Noon

An Analysis of All The Promotional Emails I Received Before Noon

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Why a brand is emailing me at 1:12 and other promotional email mysteries

Personalized Emails Cross the Finish Line

Personalized Emails Cross the Finish Line

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Finish Line pairs evergreen email campaigns with triggered personalized messaging

A Shallow Guide to Deep Learning

A Shallow Guide to Deep Learning

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We explain the new way computers are making themselves smarter, and its relevance to digital marketing

One on One: Consumers Moving Across the World, with Duncan McCall

One on One: Consumers Moving Across the World, with Duncan McCall

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Duncan McCall, CEO of Place IQ, discusses the importance of location to modeling consumer behavior

Personalization Helps Marmot Improve Conversion Rates

Personalization Helps Marmot Improve Conversion Rates

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The outdoor apparel and equipment brand uses customer Web behavior to generate tailored recommendations and experiences.

Personalization Makes the Customer Grow Fonder

Personalization Makes the Customer Grow Fonder

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Singapore-based dating app Paktor uses profile and behavioral data combined with testing to guide its personalization efforts.

Is Personalized Content Just What the Doctor Ordered? [Infographic]

Is Personalized Content Just What the Doctor Ordered? [Infographic]

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For most marketers, personalization is the cure for ineffective content.

Teleflora Delivers Personal Shopping Experiences Through Email

Teleflora Delivers Personal Shopping Experiences Through Email

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Tailored, targeted email helps the flower delivery company generate eight times more orders than its previous generic messages.

Is Hyperpersonalization Creepy or Crucial?

Is Hyperpersonalization Creepy or Crucial?

Nine marketing experts debate the strategy at a Domo-sponsored roundtable at the 2016 Marketing&Tech Innovation Summit.

Consumers Are Guarded About Their Data [Infographic]

Consumers Are Guarded About Their Data [Infographic]

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Yet, some salute the practice of personalized customer service.

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