Indeed, marketers are in the thick of it in terms of segmentation.
A recent study reinforces that personalization helps marketers' messages stand out in the inbox.
The style-centric brand gives its email marketing a major makeover.
Finally, email campaigns emerge from the Dark Ages with today's major infusion of Big Data.
Half of Americans buy more from e-tailers who personalize their customer experience across all touch points.
In this age of data, marketers still struggle with how to bridge the gap between perceived value and actual return. Here, analysts explain how to finally realize the promise of Big Data.
When data drives relevancy, everybody wins.
Do you know your customers well enough to make an engaging connection?
Our experts set the record straight.
But will data privacy and internal resource concerns leave them calling for their mummies?
When it comes to personalization, testing, and tracking, it's anybody's game.
Email may be a mature marketing channel, but it still rocks. Here, a roundup of ways to jazz up your email marketing.
The business and finance publication uses data to get a read on its customers.
The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.
A recent survey from Accenture reveals a growing number of customers are willing to hand over their personal info in pursuit of a great deal.
The Myrtle Beach CVB uses an array of customer data to garner a 28% click-through rate on a video-based campaign.
A simple reward, apology, thank you, or reminder can go a long way with email subscribers.
Coastal.com CMO Braden Hoeppner is all about data—but never at the expense of the personal touch.
The seven must-haves for personalized marketing.
Today's marketer needs to be digital, mobile, social, personal, and always on.
Country Outfitter dressed up its marketing, and now email drives up to 66% of the brand's revenue.
When your charter is customer experience, your CX better be spot on—especially when mistakes happen. At CXPA, it is.
It might sound like a tautology, but it's not: Everything is marketing and marketing is everything.
A new tool aims to combine personalized content and online shopping into a visually appealing package that focuses on experience over mere transaction.
A new survey shows that personalization and predictions boost the retail bottom line.
Some quick info hits to keep you up-to-date, including the percentage of millennials who use many of the same brands that their parents use.
If you haven't tested your 'from' line, now is the time to do so.
Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.
Personalization alone isn't enough to attract customers. Here's why.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...