How The Muse found success in personalized emails
An omni-channel customer service platform battles "dumb bots" with machine learning
SAP Hybris Travel Accelerator signals vertical specialization for the commerce, data and order brand
Asa Whillock, "Identity Czar," talks about solving the cross device identity problem
Tapad hit New York's sidewalks with its cross device identity message
RedPoint seeks to close the customer engagement gap
Forrester's Brendan Witcher explains why segmentation and personalization aren't enough to retain customers and how organizations can move towards truly tailored experiences.
Why a brand is emailing me at 1:12 and other promotional email mysteries
Finish Line pairs evergreen email campaigns with triggered personalized messaging
We explain the new way computers are making themselves smarter, and its relevance to digital marketing
Duncan McCall, CEO of Place IQ, discusses the importance of location to modeling consumer behavior
The outdoor apparel and equipment brand uses customer Web behavior to generate tailored recommendations and experiences.
Singapore-based dating app Paktor uses profile and behavioral data combined with testing to guide its personalization efforts.
For most marketers, personalization is the cure for ineffective content.
Tailored, targeted email helps the flower delivery company generate eight times more orders than its previous generic messages.
Nine marketing experts debate the strategy at a Domo-sponsored roundtable at the 2016 Marketing&Tech Innovation Summit.
But not everyone is following suit.
Yet, some salute the practice of personalized customer service.
Multichannel dreams will find fruition in inboxes as emailers dig deeper into their data, experts say.
It's Amazon-level identity graphing for the masses, says CEO Nick Edwards.
Does the idea of dining with an overflowing table of persnickety dinner guests stress you out? Don't fret; apply these marketing best practices instead.
Customers expect personalization. Here's how DonorsChoose.org aces its email and online experiences.
The cross-channel personalization platform receives $12 million from Sierra Ventures and others.
Email personalization packages up a 50% increase in attributed conversation rate for the self-storage company.
One pet insurance company learns that when it comes to personalization, a little data can go a long way.
To grow their business, marketers must cultivate personalization.
A new study finds that visual elements and offer-laden emails boost engagement; batch-and-blast messages don't.
Do you struggle to recognize the individuals who engage with your brand across digital touchpoints and thus fail to personalize their experience in a way that really moves the needle? You're not alone.
The online health resource uses more than 400 behavioral characteristics to segment its users.
The premium denim brand provides a personalized shopper experience that's a cut above the rest by bringing the benefits of the in-store experience to the online realm.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
DMN's Career Center
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.