Personal Data Protection And Breach Accountability
A recent survey from Accenture reveals a growing number of customers are willing to hand over their personal info in pursuit of a great deal.
Marketers have expressed skepticism about whether a new data security bill introduced in the U.S. Senate would be effective in solving what Wes Nguyen, head of marketing at Privacy Data Systems, said is a common problem for companies in an age where most information lives online.
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