Perry Simpson

Perry Simpson

Digital Content Coordinator

“Perry Simpson is the Digital Content Coordinator at Direct Marketing News, and manages Web and social media content for the brand. He also chronicles the convergence of digital and direct marketing with regular editorial output. In his spare time, Perry freelances for music and hip-hop publications such as magazine Birthplace Magazine, HotNewHipHop.com, and Under the Radar. Perry holds a B.A. in Journalism from the University of Cincinnati.”

Most Recent Articles by Perry Simpson

Marketing: From Macro to Microtransactions

Marketing: From Macro to Microtransactions

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Mitch Joel waxed philosophical about permanence and ephemerality, ownership, and access at CTA 17

Marketers Still Have Room to Grow Personalization Efforts

Marketers Still Have Room to Grow Personalization Efforts

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A new study shows that marketers are neglecting the most effective personalization and UX optimization tactics, leaving money on the table.

Tech Marketers Shine on Forbes' Most Influential CMOs List

Tech Marketers Shine on Forbes' Most Influential CMOs List

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Marketers from SAP and Accenture join Facebook and Apple on the list.

Instagram is Adding Transparency to Influencer Marketing

Instagram is Adding Transparency to Influencer Marketing

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A tool will tag sponsored posts, and provide brands and influencers with access to analytics.

Patreon is Bringing CRM to Creators

Patreon is Bringing CRM to Creators

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The Salesforce model is expanding to content creators.

More Articles by Perry Simpson

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