Most Recent Articles by Perry Simpson
Tune in on Facebook Live for the nominees announcement Monday, August 1 at noon.
The question is whether the proliferation of retail virtual assistants and chatbots is enhancing or absorbing the roles of humans agents.
A weekend of exemplary marketing, or one of marketing superseding product?
Some considerations for brands on the potential future of mobile advertising.
Now comes the hard part.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.