Perry Simpson

Perry Simpson

Digital Content Coordinator

“Perry Simpson is the Digital Content Coordinator at Direct Marketing News, and manages Web and social media content for the brand. He also chronicles the convergence of digital and direct marketing with regular editorial output. In his spare time, Perry freelances for music and hip-hop publications such as magazine Birthplace Magazine, HotNewHipHop.com, and Under the Radar. Perry holds a B.A. in Journalism from the University of Cincinnati.”

Most Recent Articles by Perry Simpson

UGC Is Performing Better than Brand Posts on Facebook

UGC Is Performing Better than Brand Posts on Facebook

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An uptick in political conversation isn't the only thing changing Facebook.

Spotlight On: Pokémon Go's Valentine's Day Event

Spotlight On: Pokémon Go's Valentine's Day Event

By By

DMN editors discuss last summer's biggest mobile craze and its latest holiday event.

The IoT and Data Sharing are Reinventing Loyalty

The IoT and Data Sharing are Reinventing Loyalty

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Data, collaboration, and the IoT are reframing loyalty for a new age

What YouTube's Super Chat Means for Marketers

What YouTube's Super Chat Means for Marketers

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Video advertising is about to get interesting.

Email Marketing Survives Gmail Tabs

Email Marketing Survives Gmail Tabs

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If there's an issue for marketers, it's misclassification

More Articles by Perry Simpson

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We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

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