Perry Simpson

Perry Simpson

Digital Content Coordinator

“Perry Simpson is the Digital Content Coordinator at Direct Marketing News, and manages Web and social media content for the brand. He also chronicles the convergence of digital and direct marketing with regular editorial output. In his spare time, Perry freelances for music and hip-hop publications such as magazine Birthplace Magazine, HotNewHipHop.com, and Under the Radar. Perry holds a B.A. in Journalism from the University of Cincinnati.”

Most Recent Articles by Perry Simpson

Sprint Partners with Pokemon Go

Sprint Partners with Pokemon Go

By

The summer craze may yet prove a viable channel for marketers.poke

Telling the Story of Data

Telling the Story of Data

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Origami Logic's cofounder Alon Amit's work on contextualizing marketing data.

Amazon Is Opening a Grocery Store with No Checkout Lines

Amazon Is Opening a Grocery Store with No Checkout Lines

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Amazon continues its expansion into retail with a grocery store that minimizes purchase friction.

How Middlemen Have Changed Travel Marketing

How Middlemen Have Changed Travel Marketing

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Direct selling, OTAs, loyalty. Travel intermediaries are having a strange impact on travel marketing.

Understanding The Major Marketing Technology Categories

Understanding The Major Marketing Technology Categories

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The martec landscape is a sprawling maze of overlap and fragmentation. Here's a foundational roadmap.

More Articles by Perry Simpson

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Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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