The internet's latest craze-for-a-cause has even swept up marketers in its viral, frigid tide.
Retailers have made great progress toward integrated customer experiences, but there's still work to do.
The prospect of advertising on the messaging app intrigues some, annoys others.
Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?
Data, social, and the new role of the CMO were just a few of the topics covered during Accenture's #digitalchat on Twitter.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.