The two chiefs are working closer than ever, but are they working well?
The general sentiment is that David Rubin's success with the Axe brand is unlikely to help him grow the social network's male audience.
The professional network brings business audience marketing to its platform for $175 million.
Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?
Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.