Most Recent Articles by Perry Simpson
Our Marketing&Tech Innovation Summit partner delves into data acquisition, insights, and ownership.
As exciting as it is, marketers should probably give VR some space before charging forth.
Our Marketing&Tech Innovation Summit partner offers insight into the many ways marketers can optimize customer data.
Two standout marketers discuss the keys to leadership in today's fluid business environment.
A recent acquisition looks to bring artificial intelligence and deep learning capabilities to the CRM powerhouse.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.