Perry Simpson

Perry Simpson

Digital Content Coordinator

“Perry Simpson is a contributing writer with Direct Marketing News. He focuses on industry news, direct marketing trends, and Q&As. Previously, Perry freelanced professionally for such publications as hip-hop magazine Birthplace and volunteer travel magazine Verge, as well as such organizations as Easypurl and Cincinnati’s Village Life Outreach Project. Perry holds a B.A. in Journalism from the University of Cincinnati.”

Most Recent Articles by Perry Simpson

Exploring the 4 C's of Content Marketing

Exploring the 4 C's of Content Marketing

There are dozens of factors that can determine the effectiveness of content marketing. Here are four strategy must-haves.

Facebook's New Changes to Promotional Posts Continue to Anger Marketers

Facebook's New Changes to Promotional Posts Continue to Anger Marketers

Facebook announced further changes to the organic reach of promotional posts last week. Marketers are still fuming.

7 Mobile Marketing Strategies for the Holidays

7 Mobile Marketing Strategies for the Holidays

The most wonderful time of year can be a pain for marketers who don't have a solid mobile strategy.

Victoria's Secret Makes a Major Snafu in Its Messaging

Victoria's Secret Makes a Major Snafu in Its Messaging

Consumers say they're calling out the lingerie brand for reinforcing potentially imbalanced body images.

Marketing Strategy Woes

Marketing Strategy Woes

Budgets are thin but technology is plentiful. It's enough to drive a marketer crazy.

More Articles by Perry Simpson

DMN 40 Under 40 Recap

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »