Perry Simpson

Perry Simpson

Digital Content Coordinator

“Perry Simpson is the Digital Content Coordinator at Direct Marketing News, and manages Web and social media content for the brand. He also chronicles the convergence of digital and direct marketing with regular editorial output. In his spare time, Perry freelances for music and hip-hop publications such as magazine Birthplace Magazine, HotNewHipHop.com, and Under the Radar. Perry holds a B.A. in Journalism from the University of Cincinnati.”

Most Recent Articles by Perry Simpson

One on One: Jeff Yasuda on Why Music Should Qualify as Content

One on One: Jeff Yasuda on Why Music Should Qualify as Content

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The CEO of Feed.fm explains talks about the significance of music as content for marketers

Talking OTT with Roku

Talking OTT with Roku

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The reach of broadcast TV combined with precise addressability should be a marketer's dream come true.

3 Major Omnichannel Challenges Today

3 Major Omnichannel Challenges Today

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Fraud, privacy, and tracking the customer journey will continue to be key issues for marketers doing omnichannel.

The Decline of Physical Retail May be an Omnichannel Opportunity

The Decline of Physical Retail May be an Omnichannel Opportunity

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Is there a real decline in the first place? Perhaps retail is simply evolving, and with it, omnichannel marketing.

Facebook Launches Messenger 2.1

Facebook Launches Messenger 2.1

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New features roll out to marketers on Facebook's popular chat app

More Articles by Perry Simpson

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