Perry Simpson

Perry Simpson

Digital Content Coordinator

“Perry Simpson is a contributing writer with Direct Marketing News. He focuses on industry news, direct marketing trends, and Q&As. Previously, Perry freelanced professionally for such publications as hip-hop magazine Birthplace and volunteer travel magazine Verge, as well as such organizations as Easypurl and Cincinnati’s Village Life Outreach Project. Perry holds a B.A. in Journalism from the University of Cincinnati.”

Most Recent Articles by Perry Simpson

Marketers Should Be Excited For Wearables, Consumers Sure Are

Marketers Should Be Excited For Wearables, Consumers Sure Are

Heads up. Apple and Google seem to have primed the wearable-tech market for tapping.

Digital Drives Engagement, But Not Necessarily Brand Identity

Digital Drives Engagement, But Not Necessarily Brand Identity

Though an effective engagement medium, digital media may not be a marketers' best option for building a brand image, and ultimately, influencing buyers.

Instagram Now Bigger Than Twitter, Tweeters Sound Off

Instagram Now Bigger Than Twitter, Tweeters Sound Off

At 300 million users, the photo-sharing app has officially eclipsed Twitter.

5 Social Media Marketing Myths Debunked

5 Social Media Marketing Myths Debunked

Not all social media best practices are good choices for marketers; here's a breakdown of five common social myths.

Autoplay May be More Harmful Than Helpful

Autoplay May be More Harmful Than Helpful

Videos that autoplay seem to be a major turnoff for users. Perhaps an alternative marketing strategy is in order.

More Articles by Perry Simpson

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...