Perry Simpson

Perry Simpson

Digital Content Coordinator

“Perry Simpson is the Digital Content Coordinator at Direct Marketing News, and manages Web and social media content for the brand. He also chronicles the convergence of digital and direct marketing with regular editorial output. In his spare time, Perry freelances for music and hip-hop publications such as magazine Birthplace Magazine, HotNewHipHop.com, and Under the Radar. Perry holds a B.A. in Journalism from the University of Cincinnati.”

Most Recent Articles by Perry Simpson

Marketo in Review

Here's some of our most recent coverage around the recently acquired marketing tech giant.

Breaking Down the Most Essential Bits of Programmatic Advertising

Breaking Down the Most Essential Bits of Programmatic Advertising

Justification for avoiding programmatic are at an all time low. Here's what marketers need to know now about the practice.

Ikea's Greene-Sykes on Authenticity and Female Empowerment in Business

Ikea's Greene-Sykes on Authenticity and Female Empowerment in Business

In Focus: Marketing Hall of Femme honoree Leontyne Greene-Sykes, Ikea U.S.'s former chief marketer, discusses keys to success for female marketers, and misconceptions about marketing.

Four ways to future-proof your omnichannel strategies

Four ways to future-proof your omnichannel strategies

Technology can take a marketing strategy only so far. Here are some crucial steps to keep up with consumer expectations and the changing tech landscape.

Spotlight On: Google I/O

Spotlight On: Google I/O

Mere hours away, here's what marketers can expect to see at Google I/O.

More Articles by Perry Simpson

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Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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