Perry Simpson

Perry Simpson

Digital Content Coordinator

“Perry Simpson is the Digital Content Coordinator at Direct Marketing News, and manages Web and social media content for the brand. He also chronicles the convergence of digital and direct marketing with regular editorial output. In his spare time, Perry freelances for music and hip-hop publications such as magazine Birthplace Magazine, HotNewHipHop.com, and Under the Radar. Perry holds a B.A. in Journalism from the University of Cincinnati.”

Most Recent Articles by Perry Simpson

Spotlight On: New Marketing and AdTech from Cannes Lions 2016

Spotlight On: New Marketing and AdTech from Cannes Lions 2016

Facebook and Yahoo each announced new technology during this year's festival.

3 Women, and Their Journeys to the Top

3 Women, and Their Journeys to the Top

Marketing leaders from NPR, Ogilvy, and Ikea share their stories in our Marketing Hall of Femme: In Focus video series.

[Video] Why Overwatch is a Perfect Storm of Marketing Execution

[Video] Why Overwatch is a Perfect Storm of Marketing Execution

We explore the five marketing strategies at play in Blizzard's latest shooter phenomenon.

Video: How Blue Apron Is Winning the Menu Delivery (Hunger) Game

Video: How Blue Apron Is Winning the Menu Delivery (Hunger) Game

We reviewed the social, email, and web components of the famous company's marketing.

The Marketing Guide To Reddit

The Marketing Guide To Reddit

Recent efforts to officiate the network are making it an even more attractive destination for marketers.

More Articles by Perry Simpson

Marketo in Review

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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