Only 31% of retailers send push notifications to users that opt-in to receive them, according to a study.
Responsive design is but one of many features experts say are essential to successful mobile marketing.
Direct price matching with e-tailers is folly, but smartphone penetration and showrooming necessitate action from retailers. Could rebates be the answer?
Experts explain how some brands do more harm than good with their social media monologues and other breeches of social etiquette.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.