Perry Simpson

Perry Simpson

Digital Content Coordinator

“Perry Simpson is a contributing writer with Direct Marketing News. He focuses on industry news, direct marketing trends, and Q&As. Previously, Perry freelanced professionally for such publications as hip-hop magazine Birthplace and volunteer travel magazine Verge, as well as such organizations as Easypurl and Cincinnati’s Village Life Outreach Project. Perry holds a B.A. in Journalism from the University of Cincinnati.”

Most Recent Articles by Perry Simpson

HubSpot Launches CRM at Inbound 2014

HubSpot Launches CRM at Inbound 2014

The marketing automation company extends its capabilities to the sales team.

Direct Mail Remains Impactful

Direct Mail Remains Impactful

Even in this prolific digital age, direct mail proves to be a strong tool for marketers. Standard mail volume is growing at 3% and marketers will spend $45 billion on the channel in 2014.

iPhone Season Approaches

iPhone Season Approaches

A week from Apple's official reveal, buzz over the forthcoming device has reached a tipping point.

Marketers Aren't Too Cool for the Ice Bucket Challenge

Marketers Aren't Too Cool for the Ice Bucket Challenge

The internet's latest craze-for-a-cause has even swept up marketers in its viral, frigid tide.

5 Ways Marketers Can Improve Omnichannel Retail Experiences

5 Ways Marketers Can Improve Omnichannel Retail Experiences

Retailers have made great progress toward integrated customer experiences, but there's still work to do.

More Articles by Perry Simpson

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