Most Recent Articles by Perry Simpson
Email is as popular as ever, but so are feelings of email fatigue. Here's how to bring wayward customers back into the email fold.
Marketers have access to more data than ever, but the work continues to get the most out it.
As digital and physical commerce continue to converge, marketers must ensure that omnichannel reigns.
The emergence of Alphabet, Google's restructured business hierarchy, had people furiously banging out their ABC's on Twitter Tuesday.
As predictive models proliferate, so too do consumers' expectations for perfectly tailored experiences.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...