Perry Simpson

Perry Simpson

Digital Content Coordinator

“Perry Simpson is the Digital Content Coordinator at Direct Marketing News, and manages Web and social media content for the brand. He also chronicles the convergence of digital and direct marketing with regular editorial output. In his spare time, Perry freelances for music and hip-hop publications such as magazine Birthplace Magazine, HotNewHipHop.com, and Under the Radar. Perry holds a B.A. in Journalism from the University of Cincinnati.”

Most Recent Articles by Perry Simpson

Understanding The Major Marketing Technology Categories

Understanding The Major Marketing Technology Categories

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The martec landscape is a sprawling maze of overlap and fragmentation. Here's a foundational roadmap.

Under Trump, Politics and Corporations Intertwine

Under Trump, Politics and Corporations Intertwine

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Companies are being called to task on their political positions in these times of intense division. But is it enough to affect the bottom line?

Artists Are the Biggest Casualties in the Streaming Wars

Artists Are the Biggest Casualties in the Streaming Wars

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Today's entertainers are leaving money (and data) on the table in their pursuit of more plays on streaming sites. Marketers can learn from their plight.

Twitter's Bad Press Isn't Deterring Advertisers

Twitter's Bad Press Isn't Deterring Advertisers

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Brands are still doing business on the platform, despite its ailing public image.

What Marketers Have Learned From Campaign Season

What Marketers Have Learned From Campaign Season

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Increasingly polarized audience segments could alter the course for businesses as much as the rest of the country.

More Articles by Perry Simpson

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We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

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