Perry Simpson

Perry Simpson

Digital Content Coordinator

“Perry Simpson is a contributing writer with Direct Marketing News. He focuses on industry news, direct marketing trends, and Q&As. Previously, Perry freelanced professionally for music and hip-hop publications such as magazine Birthplace Magazine and HotNewHipHop.com. Perry holds a B.A. in Journalism from the University of Cincinnati.”

Most Recent Articles by Perry Simpson

Consumers Are the Center of the Technology Storm

Consumers Are the Center of the Technology Storm

Mayur Gupta dishes on why customers are the key to marketing and tech innovation.

The Many Threads of Social Superbowl Conversation

The Many Threads of Social Superbowl Conversation

Fans and marketers are flooding Twitter, raving about Sunday's Big Game.

The 3 Pillars of Customer Lifetime Value

The 3 Pillars of Customer Lifetime Value

Direct mail is far from dead, especially when it comes to customer lifetime value.

Apple's Semetric Acquisition Brings Big Data to Music

Apple's Semetric Acquisition Brings Big Data to Music

With the purchase of this analytics company, Apple could spark the next wave of Big Data and change the monetization of music.

CES Forecasts Even More Data for Marketers to Contend With

CES Forecasts Even More Data for Marketers to Contend With

New data awaits at the intersection of IoT and wearable technology, two of the leading areas of innovation.

More Articles by Perry Simpson

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As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

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As the leading source for direct marketing youth data, ASL Marketing connects your ...