Most Recent Articles by Perry Simpson
The martec landscape is a sprawling maze of overlap and fragmentation. Here's a foundational roadmap.
Companies are being called to task on their political positions in these times of intense division. But is it enough to affect the bottom line?
Today's entertainers are leaving money (and data) on the table in their pursuit of more plays on streaming sites. Marketers can learn from their plight.
Brands are still doing business on the platform, despite its ailing public image.
Increasingly polarized audience segments could alter the course for businesses as much as the rest of the country.
More Articles by Perry Simpson
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