Perry Simpson

Perry Simpson

Digital Content Coordinator

“Perry Simpson is the Digital Content Coordinator at Direct Marketing News, and manages Web and social media content for the brand. He also chronicles the convergence of digital and direct marketing with regular editorial output. In his spare time, Perry freelances for music and hip-hop publications such as magazine Birthplace Magazine, HotNewHipHop.com, and Under the Radar. Perry holds a B.A. in Journalism from the University of Cincinnati.”

Most Recent Articles by Perry Simpson

7 Ways to Use Email to Combat Email Disengagement

7 Ways to Use Email to Combat Email Disengagement

Email is as popular as ever, but so are feelings of email fatigue. Here's how to bring wayward customers back into the email fold.

How an Abundance of Data is Changing Segmenting

How an Abundance of Data is Changing Segmenting

Marketers have access to more data than ever, but the work continues to get the most out it.

5 Ways to Fuse Online and In-Store Experiences

5 Ways to Fuse Online and In-Store Experiences

As digital and physical commerce continue to converge, marketers must ensure that omnichannel reigns.

Google's Rebranding Dominates Twitter

Google's Rebranding Dominates Twitter

The emergence of Alphabet, Google's restructured business hierarchy, had people furiously banging out their ABC's on Twitter Tuesday.

The Unforeseen Consequence of Predictive Analytics

The Unforeseen Consequence of Predictive Analytics

As predictive models proliferate, so too do consumers' expectations for perfectly tailored experiences.

More Articles by Perry Simpson

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...