Perry Simpson

Perry Simpson

Digital Content Coordinator

“Perry Simpson is the Digital Content Coordinator at Direct Marketing News, and manages Web and social media content for the brand. He also chronicles the convergence of digital and direct marketing with regular editorial output. In his spare time, Perry freelances for music and hip-hop publications such as magazine Birthplace Magazine, HotNewHipHop.com, and Under the Radar. Perry holds a B.A. in Journalism from the University of Cincinnati.”

Most Recent Articles by Perry Simpson

Robots Are Taking Over Retail

Robots Are Taking Over Retail

The question is whether the proliferation of retail virtual assistants and chatbots is enhancing or absorbing the roles of humans agents.

What Marketers Are Saying About Comic-Con

What Marketers Are Saying About Comic-Con

A weekend of exemplary marketing, or one of marketing superseding product?

Spotlight on: Ad-Supported Phones

Spotlight on: Ad-Supported Phones

Some considerations for brands on the potential future of mobile advertising.

This Time It's For Real: Goodbye Flash

This Time It's For Real: Goodbye Flash

Now comes the hard part.

Twitter Introduces Verification Application

Twitter Introduces Verification Application

Blue badges for everyone.

More Articles by Perry Simpson

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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