Most Recent Articles by Perry Simpson
Winners of the 2015 Marketing EDGE Rising Star awards expound on the challenges of modern marketing, and what it takes to succeed.
Guests of the Direct Marketing News 2015 MHoF had much to say about what inspired them most during the poignant awards ceremony.
Apple's foray into wearables may catalyze the next phase of mobile. Here are a few ways to prepare.
2015 Marketing Hall of Femme honorees hosted a Twitter chat on women and leadership. Here's what some of the leading women had to say about female empowerment.
What do Coca-Cola, Petco, and Verizon have in common? Not-so-secret success strategies that marketers from any brand can learn from.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...