Perry Simpson

Perry Simpson

Contributing Writer

“Perry Simpson is a contributing writer with Direct Marketing News. He focuses on industry news, direct marketing trends, and Q&As. Previously, Perry freelanced professionally for such publications as hip-hop magazine Birthplace and volunteer travel magazine Verge, as well as such organizations as Easypurl and Cincinnati’s Village Life Outreach Project. Perry holds a B.A. in Journalism from the University of Cincinnati.”

Most Recent Articles by Perry Simpson

Data Byte: Mobile Marketers Aren't Pushing Push Notifications

Data Byte: Mobile Marketers Aren't Pushing Push Notifications

Only 31% of retailers send push notifications to users that opt-in to receive them, according to a study.

6 Mobile Marketing Must-Have's

6 Mobile Marketing Must-Have's

Responsive design is but one of many features experts say are essential to successful mobile marketing.

Retailers Need to Revive the Rebate

Retailers Need to Revive the Rebate

Direct price matching with e-tailers is folly, but smartphone penetration and showrooming necessitate action from retailers. Could rebates be the answer?

Social Media Shouldn't Be an Echo Chamber

Social Media Shouldn't Be an Echo Chamber

Experts explain how some brands do more harm than good with their social media monologues and other breeches of social etiquette.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

More Articles by Perry Simpson

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.