Most Recent Articles by Perry Simpson
Facebook and Yahoo each announced new technology during this year's festival.
Marketing leaders from NPR, Ogilvy, and Ikea share their stories in our Marketing Hall of Femme: In Focus video series.
We explore the five marketing strategies at play in Blizzard's latest shooter phenomenon.
We reviewed the social, email, and web components of the famous company's marketing.
Recent efforts to officiate the network are making it an even more attractive destination for marketers.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.