Perry Simpson

Perry Simpson

Digital Content Coordinator

“Perry Simpson is a contributing writer with Direct Marketing News. He focuses on industry news, direct marketing trends, and Q&As. Previously, Perry freelanced professionally for music and hip-hop publications such as magazine Birthplace Magazine and HotNewHipHop.com. Perry holds a B.A. in Journalism from the University of Cincinnati.”

Most Recent Articles by Perry Simpson

Why Customer Engagement Is Important, and How to Track It [Video]

Why Customer Engagement Is Important, and How to Track It [Video]

Jon Baron explains customer engagement, why it will remain a marketing focus, and how to track this important metric.

New Facebook App Helps Manage Ads While On the Go

New Facebook App Helps Manage Ads While On the Go

Marketers can now create and monitor ads from their iOS devices.

3 Actions Marketers Aren't Taking With Customer Feedback, But Should

3 Actions Marketers Aren't Taking With Customer Feedback, But Should

Reviews not only influence purchases, they also hold the key to improving products and services.

How to Use Data to Innovate Marketing [Video]

How to Use Data to Innovate Marketing [Video]

Dale Renner dishes on how marketers can leverage their data to drive relevance and revenue.

Reddit Users Will Choose Where the Company Donates Its Ad Revenue

Reddit Users Will Choose Where the Company Donates Its Ad Revenue

Users will dictate where 10% of the mysterious social network's $8.3 million in ad revenue goes.

More Articles by Perry Simpson

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As the leading source for direct marketing youth data, ASL Marketing connects your ...