Perry Cooper, SVP, direct and digital marketing, NHL

Share this article:
Copy editor Nathan Golia discusses how audience metrics inform the NHL's marketing strategy with Perry Cooper, the league's SVP of direct and digital marketing and fan analytics
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Features

18 People in Marketing You May Not Know...but Should

18 People in Marketing You May Not Know...but ...

Not all influencers are well-known; that doesn't make their impact any less potent.

Brands Call Foul on Donald Sterling

Brands Call Foul on Donald Sterling

Following the revelation of LA Clipper owner Donald Sterling's offensive remarks, team sponsors pull out faster than you can say, 'Open mouth, insert foot.'

What Did You Learn From Your First Job? [Video]

What Did You Learn From Your First Job? ...

Did your first-ever job teach you something useful that you still use today? The 2014 Marketing Hall of Femme honorees share their stories.