Perry Cooper, SVP, direct and digital marketing, NHL

Share this article:
Copy editor Nathan Golia discusses how audience metrics inform the NHL's marketing strategy with Perry Cooper, the league's SVP of direct and digital marketing and fan analytics
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Features

Risk takers. Storytellers. Leaders.

Risk takers. Storytellers. Leaders.

The Direct Marketing News Marketing Hall of Femme celebrates the most influential women in marketing. But it's also so much more.

Meet Ann Sung Ruckstuhl, SVP & CMO, LiveOps

Meet Ann Sung Ruckstuhl, SVP & CMO, LiveOps

As a Silicon Valley veteran, 2014 Marketing Hall of Femme honoree Ann Sung Ruckstuhl has seen it all in high-tech marketing.

Meet Sheena Oliver, VP, Marketing, Oticon Inc.

Meet Sheena Oliver, VP, Marketing, Oticon Inc.

As a doctor of audiology, 2014 Marketing Hall of Femme honoree Sheena Oliver has a unique understanding of Oticon's customers.