PerformanceData Unveils Nonprofit Help

Share this article:
Data provider PerformanceData, Chicago, and educational consulting services provider USA Group Noel-Levitz, Littleton, CO, debuted a new set of models for nonprofits last month at National Center for Database Marketing's 21st National Conference & Exhibition.


The models, Donor Affinity Codes, are intended to help organizations rate potential contributors on their likelihood and propensity to donate to nonprofit organizations. The donor information is taken from data from national and regional charitable organizations. The system is available in generic or specific scores and can define the potential contribution amounts and the likelihood of someone becoming a giver.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.