PerformanceData Unveils Nonprofit Help

Share this article:
Data provider PerformanceData, Chicago, and educational consulting services provider USA Group Noel-Levitz, Littleton, CO, debuted a new set of models for nonprofits last month at National Center for Database Marketing's 21st National Conference & Exhibition.


The models, Donor Affinity Codes, are intended to help organizations rate potential contributors on their likelihood and propensity to donate to nonprofit organizations. The donor information is taken from data from national and regional charitable organizations. The system is available in generic or specific scores and can define the potential contribution amounts and the likelihood of someone becoming a giver.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.