PerformanceData Releases SOLO Clustering Product

Share this article:
PerformanceData, Chicago, released its SOLO clustering product that was created specifically for the Masterfile target marketing database. It is an enhanced market segmentation tool that incorporates household demographic data and summarized financial data to create meaningful clusters which are based on lifestyles and behavioral patterns.


There are two to eight segments within the 11 categories that allow a user to identify unique and potentially profitable customer targets. According to PerformanceData, SOLO will allow direct marketers to improve their success and profitability by allowing them to better understand their existing customers and choose a simple list select before investing time and money.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.

Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.