Performance Marketing

What B2B Marketers Can Teach Their B2C Counterparts

What B2B Marketers Can Teach Their B2C Counterparts

Two lessons from B2B companies that B2C businesses can use to improve their marketing performance.

What Every Marketer Should Know About Performance Marketing

What Every Marketer Should Know About Performance Marketing

It's time for digital marketers to understand the role of performance marketing and appreciate the value it can offer their brands.

Performics promotes insider to worldwide CEO

Performics promotes insider to worldwide CEO

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Performance marketing company Performics has promoted Daina Middleton to worldwide CEO, the company said on Dec. 8. Middleton previously served as Performics' U.S. CEO.

MediaWhiz taps new SVP of strategy and operations

MediaWhiz taps new SVP of strategy and operations

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Jeremy Leonard has been named SVP of strategy and operations at the MediaWhiz division of The SolutionSet MediaWhiz Partnership, said Ed Kats, president of MediaWhiz. Leonard will be based in New York. He will report directly to Kats.

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Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.