Performance Marketing

What B2B Marketers Can Teach Their B2C Counterparts

What B2B Marketers Can Teach Their B2C Counterparts

Two lessons from B2B companies that B2C businesses can use to improve their marketing performance.

What Every Marketer Should Know About Performance Marketing

What Every Marketer Should Know About Performance Marketing

It's time for digital marketers to understand the role of performance marketing and appreciate the value it can offer their brands.

Performics promotes insider to worldwide CEO

Performics promotes insider to worldwide CEO

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Performance marketing company Performics has promoted Daina Middleton to worldwide CEO, the company said on Dec. 8. Middleton previously served as Performics' U.S. CEO.

MediaWhiz taps new SVP of strategy and operations

MediaWhiz taps new SVP of strategy and operations

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Jeremy Leonard has been named SVP of strategy and operations at the MediaWhiz division of The SolutionSet MediaWhiz Partnership, said Ed Kats, president of MediaWhiz. Leonard will be based in New York. He will report directly to Kats.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.