Two lessons from B2B companies that B2C businesses can use to improve their marketing performance.
It's time for digital marketers to understand the role of performance marketing and appreciate the value it can offer their brands.
Performance marketing company Performics has promoted Daina Middleton to worldwide CEO, the company said on Dec. 8. Middleton previously served as Performics' U.S. CEO.
Jeremy Leonard has been named SVP of strategy and operations at the MediaWhiz division of The SolutionSet MediaWhiz Partnership, said Ed Kats, president of MediaWhiz. Leonard will be based in New York. He will report directly to Kats.
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